Professional Motion Picture Production and Distribution NEWS
Universal Studios Home Entertainment and Netflix's New Distribution Deals
By Staff
posted Apr 16, 2010, 16:15
Exploring new and creative approaches to distribution...
New Release DVD and Blu-ray Titles Will Be Made Available After a 28-Day
Window; Film Streaming License Expanded
(Universal City, CA and Beverly Hills, CA) Universal Studios Home Entertainment
and Netflix, Inc. [ NFLX] announced agreements covering the distribution of
Universal new release DVD and Blu-ray titles at Netflix while providing an expanded
selection of the studio's movies that can be streamed instantly from Netflix
to TVs and computers.
New release titles on DVD and Blu-ray will be made available to Netflix members
after a 28-day window, giving Universal a dedicated time period for sales of
its physical and digital offerings. Netflix receives the benefits of reduced
product costs, significantly more units and better in-stock levels four weeks
after street date. At the same time, a license for Universal streaming content
allows Netflix to provide its more than 12 million members more movies they
can watch instantly.
"As the home entertainment market continues to evolve, we're exploring
new and creative approaches to distribution with our key studio partners,"
said Ted Sarandos, chief content officer for Netflix. "Our intent is to
forge agreements that make sense for the companies involved and that, on the
whole, improve the consumer experience and the movie ecosystem. We believe the
Universal deals accomplish that."
"We're extremely pleased to have reached this mutually beneficial arrangement
that will allow Netflix subscribers to continue enjoying Universal's film content
on DVD and Blu-ray," said Craig Kornblau, president of Universal Studios
Home Entertainment.
The first release covered under the new agreement is the comedy "It's
Complicated," which will be available to Netflix subscribers 28 days after
its April 27 street date. New releases will continue to represent an important
component of the Netflix service, and deals such as these with Universal will
allow Netflix to be better in stock on new releases after a brief window while
continuing to enhance the scope and attractiveness of the streaming content
Netflix members receive.
The film streaming agreement makes premium domestic films like "Gosford
Park" and "Billy Elliott" and library films including "The
Pianist," "Being John Malkovich" and "Do the Right Thing"
available to watch instantly.
Resources:
www.netflix.com
www.studentfilmmakers.com © 2004-2005. All rights reserved.
A division of Welch Integrated, Inc.