Professional Motion Picture Production and Distribution NEWS
"Robin Hood: Lionhearts" Program Recognizes Modern-Day Heroes
By Staff
posted Apr 16, 2010, 16:31
$40,000 in Awards to be Given to Lionhearts to be Shared With Their Cause of Choice
$40,000 in Awards to be Given to Lionhearts to be Shared With Their Cause
of Choice
(Universal City, CA) Universal Pictures announced the launch of its "Robin
Hood: Lionhearts" program, a cause-based initiative designed to reward
those who dedicate their time to change the world ... the heroes who inspire
us by making selfless contributions to their communities. In support of Universal's
upcoming epic action-adventure Robin Hood, starring Oscar® winner Russell
Crowe, the initiative will embody the legendary Robin Hood message in a modern
way—through peer sharing and social networking.
The program gives Lionhearts-people who make a positive impact in society via
their participation in a cause or charity-the opportunity to share their stories
of philanthropy and garner votes of support from friends, family and colleagues.
Three Lionhearts will win a Grand Award and receive $5,000 each, in addition
to $5,000 to share with a cause of their choice. Ten Lionhearts will win a First
Award and receive $500 each, in addition to $500 to share with a cause of their
choice. During the three-phase campaign, Lionhearts will be featured through
an online profile, along with their chosen cause. Universal Pictures is pleased
to partner with three not-for-profits: United Way, City Year and Robin Hood,
to identify Lionhearts in their respective organizations.
The promotion's website, which is fully integrated with YouTube, Twitter and
Flickr, will pull in conversations about the Lionheart, thereby displaying in
real-time the amount of buzz surrounding a candidate. A Lionhearts program on
the social hub Peer will provide an additional channel for participants and
fans to share the initiative across 20 social networking platforms, as they
earn rewards for doing so. Lionhearts will be able to engage their friends and
actively evolve the conversations through their social networking activity.
About the film
Academy Award® winner Russell Crowe reunites with his blockbuster Gladiator
director, filmmaking legend Ridley Scott, for the epic action-adventure Robin
Hood. Joining with Oscar®-winning actress Cate Blanchett, Oscar®-winning
producer Brian Grazer and Oscar®-winning screenwriter Brian Helgeland, they
tell the story of the legendary figure known by generations as "Robin Hood,"
whose exploits have endured in popular mythology and ignited the imagination
of those who share his spirit of adventure and righteousness. In 13th century
England, Robin and his band of marauders confront corruption in a local village
and challenge the crown to alter the balance of power between the king and all
of his subjects. And whether outlaw or hero, one man from humble beginnings
will become an eternal symbol of freedom for his people. Universal Pictures
will release Robin Hood on May 14, 2010.
About United Way
United Way is a worldwide network in 45 countries and territories, including
nearly 1,300 local organizations in the U.S., it advances the common good, creating
opportunities for a better life for all, by focusing on the three key building
blocks of education, income and health. The United Way movement creates long
lasting community change by addressing the underlying causes of problems that
prevent progress in these areas. LIVE UNITED is a call to action for everyone
to become a part of the change.
About City Year, Inc.
City Year unites young people of all backgrounds for a year of full-time service,
giving them the skills and opportunities to change the world. As tutors, mentors
and role models, these diverse young leaders help children stay in school and
on track, and transform schools and communities across the United States, as
well as through international affiliates. Founded in Boston in 1988, City Year
has established programs in Boston; Chicago; Cleveland; Columbia, SC; Columbus;
Detroit; Little Rock/North Little Rock; Los Angeles; Louisiana: Baton Rouge;
Louisiana: New Orleans; Miami; Milwaukee; New Hampshire; New York; Greater Philadelphia;
Rhode Island; San Antonio; San Jose/Silicon Valley; Seattle/King County; and
Washington, D.C.; and international affiliates in Johannesburg, South Africa
and London, England. City Year is a proud member of AmeriCorps.
About Robin Hood
Robin Hood holds steadfast to a single mission: fight poverty in New York City.
They find, fund and create programs and schools that generate measurable results
for families in New York City's poorest neighborhoods. Robin Hood works closely
with the 200 organizations they support to help the groups reach capacity and
maximize outcomes. In 2009, Robin Hood invested $130 million in 200 programs
and schools, touching approximately 430,000 New Yorkers. A rigorous system of
metrics and third-party evaluation of these groups guarantee accountability.
The board pays all administrative, fundraising and evaluation costs, so 100
percent of donations go directly to organizations helping New Yorkers in need
to build better lives.
Resources:
www.robinhoodlionhearts.com
www.liveunited.org
www.cityyear.org
www.robinhood.org
www.robinhoodthemovie.com
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