Professional Motion Picture Production and Distribution NEWS
Two Big New Initiatives Hit the WaitingforSuperman.com Pledge Progress Meter
By Staff
posted Jul 31, 2010, 12:25
WAITING FOR "SUPERMAN" directed by Davis Guggenheim ("An Inconvenient Truth") will be released under the Paramount Vantage banner and distributed by Paramount Pictures. It examines the crisis of public education in the United States through multiple interlocking stories. Designed to start a national conversation, the movie and corresponding "Take the Pledge" campaign aim to inspire everyone to create innovative and long-term solutions to help change the course of our kids' lives for the better.
(Hollywood, CA) Paramount Pictures, Participant Media and Walden Media announced
the addition of two new partners in the online "Take the Pledge" campaign
supporting the national release of the award-winning documentary film WAITING
FOR "SUPERMAN" this fall. DonorsChoose.org and Chicago-based office
supply retailer OfficeMax® have joined the WaitingforSuperman.com "Pledge
Progress Meter" at the 30,000 and 40,000 levels, respectively.
When 30,000 people pledge to see WAITING FOR "SUPERMAN," thanks to
the generosity of its funders, DonorsChoose.org will donate $5 gift cards to
every person who pledges to see the film by September 15th. The gift cards can
be used to fulfill requests made by public school teachers from every corner
of America who post classroom project needs on DonorsChoose.org. The mission
of DonorsChoose.org is to improve public education by empowering every teacher
to be a change-maker and enabling any citizen to be a philanthropist.
The efforts to reach a milestone of 40,000 people pledging to see this important
documentary film will get an additional boost with OfficeMax aligning their
"A Day Made Better" program with the movie campaign. Now in it's 4th
year, the OfficeMax program helps defray the out-of-pocket expenditures on school
supplies by dedicated teachers by awarding 1,000 outstanding teachers with $1,000
in school supplies. To help build awareness of the new film, the retail giant
will now boost the annual award to include 40 additional deserving U.S. teachers
when the pledge level reaches 40,000.
"I made this film for and about kids and their parents, struggling to
get a quality education in the United States, and it is inspiring to see the
momentum pick up as people really begin to rally behind it," said Director
Davis Guggenheim. "Organizations like First Book, and now DonorsChoose.org
and OfficeMax, are generating innovative ways to join the conversation. My hope
is that people continue to pledge, demonstrating to teachers, parents and children
that they have support and real change is coming to the public school system."
WAITING FOR "SUPERMAN" directed by Davis Guggenheim ("An Inconvenient
Truth") will be released under the Paramount Vantage banner and distributed
by Paramount Pictures. It examines the crisis of public education in the United
States through multiple interlocking stories. Designed to start a national conversation,
the movie and corresponding "Take the Pledge" campaign aim to inspire
everyone to create innovative and long-term solutions to help change the course
of our kids' lives for the better. The "Pledge Progress Meter" launched
in May as a way for non-profits, foundations and corporations to match individual
pledge levels with powerful action items aimed at helping both students and
public schools. First Book was the first organization to take the pledge, by
agreeing to donate 250,000 new books to schools and programs in low-income communities
across the country once the pledge meter reaches 50,000 pledges.
People who have pledged are encouraged to see the film when it opens in their
area beginning September 24.
About the Film
From AN INCONVENIENT TRUTH director Davis Guggenheim comes WAITING FOR "SUPERMAN,"
a provocative and cogent examination of the crisis of public education in the
United States told through multiple interlocking stories—from a handful
of students and their families whose futures hang in the balance, to the educators
and reformers trying to find real and lasting solutions within a dysfunctional
system. Tackling such politically radioactive topics as the power of teachers'
unions and the entrenchment of school bureaucracies, Guggenheim reveals the
invisible forces that have held true education reform back for decades.
The film is produced by Lesley Chilcott, with Participant Media's Jeff Skoll
and Diane Weyermann serving as executive producers. It is written by Davis Guggenheim
& Billy Kimball.
Resources:
http://www.WaitingForSuperman.com
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