Professional Motion Picture Production and Distribution NEWS
Tribeca Film Festival Moves to Your Living Room
By Staff
posted Apr 16, 2010, 15:50
Tribeca Film will release more than 10 titles on VOD.
(New York) Promoting the expansion of Tribeca Film Festival into new areas
of content distribution, Ogilvy & Mather New York builds on the Festival's
New York roots to demonstrate how consumers can experience the essence of the
New York festival in their homes.
New ads with the tag line "Here Comes the Neighborhood" will appear
on a wide variety of video and broadcast outlets promoting the launch of the
new Tribeca Film on demand channel (VOD). The new channel, which is available
beginning in April, is expected to reach 40 million households through partnerships
with leading cable, satellite and telecom providers, including Comcast, Cablevision
and Verizon FiOS.
"The ad shows movers packing up the downtown Tribeca neighborhood - a
taxi cab, pigeons, and other various icons like a traffic cop, even Robert De
Niro – to demonstrate that with the new VOD service, Tribeca Film is bringing
the feeling of Tribeca to homes all over the country," explained Terry
Finley, Group Creative Director at Ogilvy & Mather New York. "In working
with The Tribeca Film for many years, we have helped create a brand that has
an 'only in New York,' attitude. So it makes sense to bring that sensibility
to their expanding properties."
Tribeca Film will release more than 10 titles on VOD under the Tribeca Film
banner, over half of them day-and-date with the 2010 Festival, including: the
North American premiere of Participant Media and the Alliance for Climate Protection's
Climate of Change, an environmental documentary narrated by Academy Award winner
Tilda Swinton; the world premiere of Birth of Big Air, an ESPN documentary produced
by Spike Jonze and Johnny Knoxville about extreme sports athlete Mat Hoffman;
the North American premiere of sex & drugs & rock & roll, the critically-acclaimed
story of punk rock pioneer Ian Dury, played by Andy Serkis; and the U.S. premiere
of Road, Movie, the tale of a young man's life-changing drive across India,
from the producers of In The Bedroom and Lost In Translation.
"Ogilvy has been our partner for seven years and has helped us build a
brand that has the power to expand into new entertainment channels. This year
marks the beginning of an exciting new chapter for Tribeca, as well as for audiences
and the entire film community," said Tribeca Enterprises co-founder Jane
Rosenthal.
Resources:
www.ogilvy.com
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