Professional Motion Picture Production and Distribution NEWS
Times Square Experiences Three Days in 3D
By Staff
posted Feb 18, 2010, 15:50
Industry Visionaries, Public to be Fully Immersed in 3D Films, 3D TV, 3D Games
Industry Visionaries, Public to be Fully Immersed in 3D Films, 3D TV, 3D
Games
NEW YORK, Feb. 16 /PRNewswire/ -- The world is abuzz about the incredible ability
for entertainment technology to serve up how humans see and hear life in full
three dimensions. Now, the producer of the world-renowned 3DX Festival in Singapore
and 3D Screenings Asia in Hong Kong, in collaboration with The Hollywood Reporter,
is readying to let people experience it all at a new Times Square mega-event.
3D is today's hottest technology, coming at a time when consumers aren't sure
what could be the next level. The first annual "The 3D Experience"
showcases 3D digital cinema, gaming, and TV into one hands-on mega-event where
consumers and industry insiders will see, hear and feel it all for themselves.
The 3D Experience launches September 24, 25 and 26, 2010, throughout Times Square.
The event, free to the public, includes screenings of 3D Hollywood blockbusters,
including one of the largest, outdoor 3D screenings ever. The 3-day bonanza
features a huge "3D showroom" lit-up with 3D technology and products
for the home including video games, Blu-ray players, 3D HD TVs, all in a modern
living-room like setting.
The producer behind the dark glasses is Nino Balistreri. "Following on
the record-smashing box office sales of 3D Hollywood blockbusters like Avatar
and Up, filmmakers, theatres, consumer electronic manufacturers and video gaming
companies are poised to re-define the entertainment market," explains Balistreri.
"The beauty of The 3D Experience in Times Square is that no other event
in the world brings together major Hollywood studios, theatres, game publishers,
consumer electronics manufacturers and consumers. Our goal is to showcase the
future of digital 3D and support the transition of this technology into theaters
and into the homes of consumers."
Balistreri expects attendance in excess of 75,000, including virtually every
major industry player, avid consumers, and the attention of nearly 2 million
in daily visitors to Times Square.
His team is rapidly inking sponsorships and locking up participation with dozens
of different organizations including IMAX, National Geographic Entertainment
and Technicolor, representing the best-in-industry leaders, studios, luminaries,
companies, technology brands and products. Leadership programs will include
visionary sessions, 3D experience exchanges, and collaborative possibilities.
Numerous celebrities also will be engaged. A full roster will be announced soon
at: www.the3dexperience.org.
Resources:
The 3D Experience, LLC: www.the3dexperience.org
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