Entertainment Technology News
The Olympics Top the World Series; 3D Trip to Europe Beats Trip Down the Aisle
By Staff
posted May 5, 2010, 09:15
New Roxio 3D Survey Shows Strong Consumer Interest in 3D for Home Entertainment and Personal Media Enjoyment
New Roxio 3D Survey Shows Strong Consumer Interest in 3D for Home Entertainment
and Personal Media Enjoyment
(Santa Clara, CA) Roxio®, a division of Sonic Solutions® (Nasdaq: SNIC),
released the results of a web survey that indicate significant consumer interest
in not only watching 3D entertainment in the home, but also capturing and enjoying
personal photos and home movies in 3D. Of those polled, 84 percent indicate
they are interested in viewing Hollywood 3D movies in the home, while almost
80 percent believe they will be taking 3D video or capturing 3D photos of family
events within the next five years.
"The results of the web survey reaffirm our conviction that the dramatic
impact 3D is having on the big screen will translate to the small screen and
reshape how consumers interact with personal media and premium entertainment
in the home," said Mark Ely, Executive Vice President, Strategy, Sonic
Solutions. "We look forward to the year ahead and using our complete Hollywood-to-Home
3D products, services and technologies to help fuel the market for home 3D."
Select Survey Findings:
3D Home Entertainment
The Roxio 3D survey revealed some of the award-winning movies, popular TV shows
and key sporting events that consumers would be most interested in viewing in
3D. From a list of sporting events that included the Super Bowl, NBA Finals
and the World Series, the Olympics ranked as consumers' top pick to see in 3D.
Sporting events that consumers would be most interested in viewing in 3D:
Olympics 42%
Super Bowl 35%
World Series 8%
Stanley Cup 8%
NBA Finals 7%
For a full breakdown of the movie and TV show rankings visit: www.roxio.com/enu/company/3d/survey.html.
Personal 3D Enjoyment
As well as looking at consumer interests related to premium entertainment,
the survey looked at the appeal of 3D for personal media enjoyment. In addition
to the almost 80 percent who believe they will be taking 3D video or capturing
3D photos within the next 5 years, a staggering 75 percent indicate they would
be interested in converting some of their existing 2D personal videos into 3D
content. In addition, the survey explored price sensitivity related to 3D digital
camera purchases and asked consumers which family events they would be most
interested in capturing in 3D.
Personal events that consumers would be most interested in capturing
in 3D:
Vacation 65%
Birthday 12%
Wedding 11%
School Event 6%
New Baby 6%
The informal Roxio 3D survey was conducted in March 2010 and collected responses
from almost 2,000 Roxio software users residing in the U.S. To view the complete
survey and results, visit: www.roxio.com/enu/company/3d/survey.html.
Resources:
http://www.roxio.com
www.studentfilmmakers.com © 2004-2005. All rights reserved.
A division of Welch Integrated, Inc.