Professional Motion Picture Production and Distribution NEWS
Redbox and Summit Entertainment Sign Distribution Agreement
By Staff
posted Nov 6, 2009, 08:34
"We are very pleased to enter into this agreement with Summit as it underscores our commitment to creating winning relationships for our customers and studio partners," said Mitch Lowe, president, redbox.
(Los Angeles, CA and Oakbrook Terrace, Ill) Summit Entertainment, a full-service
worldwide film studio and Redbox Automated Retail, LLC, announce a two-year distribution
agreement which expands the depth and breadth of Summit Entertainment titles available
at the more than 15,000 redbox DVD rental locations nationwide. The announcement
was made by Stephen Nickerson, president of home entertainment at Summit Entertainment
and Mitch Lowe, president, redbox.
"We are very pleased to enter into this agreement with Summit as it underscores our commitment to creating winning relationships for our customers and studio partners," said Mitch Lowe, president, redbox. "This agreement ensures that we will continue to deliver engaging and popular Summit movie titles to consumers at our kiosks when they are first released at an affordable price."
The agreement provides redbox customers with greater access to Summit's new release titles and popular catalog as well as the studio's direct-to-DVD titles. Feature films include the highly popular Twilight, the first in the series of the thriller romance franchise, the hit film Knowing, and the upcoming The Twilight Saga: New Moon.
"Having Summit's films distributed through the redbox network provides consumers greater access to our broad range of titles," said Stephen Nickerson, president of home entertainment at Summit Entertainment. "In addition, by redbox agreeing to destroy DVDs once they pass their rental life, the risk of low-cost, previously-viewed DVDs being sold into the market is lowered. We see this agreement as a win for both Summit and redbox."
The two year deal commences January 1, 2010. Redbox has agreed to destroy the Summit product once redbox removes it from the kiosk.
Resources:
Redbox: www.redbox.com
Summit Entertainment, LLC: www.summit-ent.com
www.studentfilmmakers.com © 2004-2005. All rights reserved.
A division of Welch Integrated, Inc.