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Oakley to Debut 3D Eyewear With Special TRON: Legacy Film Edition
By Staff
posted Oct 21, 2010, 13:00
A special edition will celebrate the release of TRON: Legacy, a much-anticipated Disney 3D film opening in U.S. theaters on December 17, 2010.
Tech
Focus | 3D
Oakley to Debut 3D Eyewear With Special TRON: Legacy Film Edition
Premiere Design Celebrates Release of Disney's TRON: Legacy
(FOOTHILL RANCH, CA) Oakley, Inc. announces the upcoming debut of its innovative
new 3D eyewear. A special edition will celebrate the release of TRON: Legacy,
a much-anticipated Disney 3D film opening in U.S. theaters on December 17, 2010.
The new "TRON" Limited Edition 3D Gascan® by Oakley will give
movie audiences the superior technologies developed specifically for Oakley
3D eyewear, assuring a premium 3D experience.
"The premiere of TRON: Legacy is a great opportunity for us to introduce
moviegoers to the unique innovations of Oakley 3D eyewear," said Oakley
CEO Colin Baden. "This film will be an incredible visual experience, and
those who view it with Oakley 3D eyewear will get the most out of it by enjoying
the clarity and 3D performance of unparalleled design. We are honored to collaborate
with Disney for this special event, and we look forward to opening the world's
eyes to the ultimate 3D experience with Oakley 3D eyewear," Baden concluded.
"Collaborating with Oakley provided Disney with a great opportunity to
interpret the aesthetics and themes of TRON: Legacy into cutting edge eyewear
for fans to enjoy," said Stephen Teglas, vice president and general manager
of Fashion & Home North America at Disney Consumer Products.
Rendered with signature Oakley style, the new "TRON" Limited Edition
3D Gascan is accented with graphics that salute the cinematic story. A custom
Microclear™ bag will be included for lens cleaning and eyewear storage.
In the spirit of making this eyewear edition a collectible, the Microclear bag
is also highlighted with graphics inspired by the film.
To engineer Oakley 3D eyewear, Oakley combined its industry-leading frame innovations
with lens technologies that maximize the 3D experience by offering unprecedented
levels of clarity and visual fidelity. "TRON" Limited Edition 3D Gascan
features HDO-3D™, a collection of proprietary lens innovations that have
achieved the first optically correct 3D eyewear on Earth.* Oakley 3D lenses
virtually eliminate the ghosting or "crosstalk" between images that
reach each eye from one moment to the next, a potential problem with inferior
3D eyewear.
A second key difference between Oakley 3D eyewear and conventional designs
is the lens curvature. Greater curvature around the eyes provides a wider field
of view, but without highly precise optics, even a mild curve can cause visual
distortion. Oakley technology maintains optical clarity so the wearer can enjoy
a wide field of sharp vision. The curvature of Oakley 3D lenses has the added
benefit of minimizing distractive glare.
A special rendition of a popular Oakley sunglass frame, 3D Gascan is designed
with a proprietary Three-Point Fit to retain the lenses in precise optical alignment.
The fit optimizes comfort by eliminating the unbalanced pressure points common
with ordinary frames. Oakley's durable yet lightweight frame makes contact only
at the sides of the head and bridge of the nose, and it does not hook the ears
like conventional frames made with curved earstems.
TRON: Legacy will introduce a new generation of moviegoers to an entirely new
realm of groundbreaking digital effects. TRON first appeared on the big screen
almost 30 years ago and created a digital world that was ahead of its time.
With the release of the newest installment, this elaborate world will be reimagined
and expanded.
"TRON" Limited Edition 3D Gascan will be available in November for
U.S. $150 through select Sunglass Hut, Oakley Stores and www.Oakley.com.
Oakley 3D lenses were developed to deliver a prime entertainment experience
in cinemas that utilize passive polarization, the technology found in most 3D
theaters. Oakley is also pursuing partnerships with manufacturers of home 3D
systems that utilize passive polarization technology. This will allow consumers
to use the same eyewear for home and cinema 3D entertainment.
Oakley will also release a "TRON" commemorative sunglass based on
a design from the company's Elite Collection of ultra-premium products. This
non-3D eyewear is a special edition of Oakley Elite Pit Boss® and features
HDPolarized lenses with High Definition Optics® (HDO®). Engineered with
ultra-lightweight titanium plates, the frame is embellished with graphics inspired
by TRON: Legacy.
Oakley 3D glasses are optimized for indoor cinema application and not intended
for outdoor use. The technology in 3D polarization is not ideal for normal daily
outdoor use and will not provide the same level of performance as sunglasses.
Resources:
www.oakley.com
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