Professional Motion Picture Production and Distribution NEWS
Mark Schubin To Keynote '3D: Cinema and Home' Session
By Staff
posted Mar 22, 2010, 13:14
The Summit will start by providing a thorough understanding of how the human brain perceives stereo images. From there, leading directors, producers, and technologists will review the entire 3D path from acquisition, through post production, distribution and display in Cinema and in the home. Panelists will review both techniques and lessons learned with real equipment and full visual demonstrations. The audience will participate in 3D perceptual viewing and will be able to discover the limitations of their own visual systems.
Session to Explore All Aspects of 3D Stereoscopic with Leading Directors,
Producers, and Technologists
(New York) Multiple-Emmy-award-winning SMPTE Fellow and lead blogger at SchubinCafe.com
Mark Schubin will keynote the Digital Cinema Summit "3D: Cinema and Home"
on Saturday, April 10, as part of the NAB 2010 conference program. The session
is co-produced by NAB, SMPTE, the Entertainment Technology Center at USC, and
the European Broadcasting Union. The Saturday session, the first of the two-day
"3D: Cinema and Home" session is "Production, Post-production,
and the Impact of the Consumer Experience."
The Summit will start by providing a thorough understanding of how the human
brain perceives stereo images. From there, leading directors, producers, and
technologists will review the entire 3D path from acquisition, through post
production, distribution and display in Cinema and in the home. Panelists will
review both techniques and lessons learned with real equipment and full visual
demonstrations. The audience will participate in 3D perceptual viewing and will
be able to discover the limitations of their own visual systems.
Leading engineers will explain and demonstrate the various techniques used
for packaging and distributing compressed 3D images for satellite, over-the-air,
IP download, and packaged media, such as Blu-ray Disc. A comprehensive review
of display technologies will reveal the benefits and shortcomings of today’s
stereoscopic displays, and provide a glimpse into the R&D labs now inventing
the future of stereoscopic display.
In short, the 2010 Summit will educate and inform on all aspect of 3D, allowing
attendees to prepare their companies and production lines for handling this
emerging technology.
Information on the Digital Cinema Summit session "3D: Cinema and Home"
can be found at http://expo.nabshow.com/annual10/public/Content.aspx?ID=282&sortMenu=105008&MainMenuID=272
.
About Mark Schubin
Multiple-Emmy-award-winning SMPTE Fellow Mark Schubin has been working in
television since 1967, writing about it since 1972, and chairing the HPA Tech
Retreat program since 1997. He has shot for the Rolling Stones, lit Luciano
Pavarotti, mixed Stevie Wonder, hooked up the TV in Eric Clapton's bedroom,
and performed forensic analysis for the Woody Allen/Mia Farrow child-custody
battle. He worked on Japan's first regularly scheduled HDTV broadcast, Kazakhstan's
first news network, and Hong Kong's first cable-TV system. He has also worked
on standards ranging from the VU meter to digitally compressed video transmission
to the national TV system of Barbados. His clients range from the Metropolitan
Opera to Sesame Street, Court TV, The News Hour, MTV, the AFL-CIO, and the World
Book Encyclopedia. His writing has been translated into French, Japanese, Russian,
and Spanish. He blogs at SchubinCafe.com.
Schubin has also sung at most of the great opera houses of the world, appeared
inside the penguin enclosure of the Central Park Zoo, and piloted a blimp from
Coney Island to the Statue of Liberty. He once lent Meg Ryan a dinosaur and
another time was sandwiched between Helen Hunt and Kyra Sedgwick. He is a contributor
to The Coward's Almanack and is Minister of Information of the provisional government-in-exile
of Redonda. The Flying Karamazov Brothers failed to teach him to juggle.
Marvin Kitman, writing for The Los Angeles Times syndicate, called him "a
leading thinker." In the acknowledgements to his book Fast Forward: Hollywood,
the Japanese, and the VCR Wars, The New Yorker's James Lardner wrote of Schubin
that "he has the spectacularly rare ability to make technical matters clear
to a nontechnical person." Graham Binns of London's Rediffusion Group said
in the European publication Intermedia, "He has a complete mastery of the
technical background to video. He rattles off data and ideas with fluency and
with wit." Director Robert Altman said of him, "We have our quiet
fun together." He sometimes wears pants and shoes.
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