Entertainment Technology News
Look3D and RealD Reach Licensing Agreement for First-Ever Collection of Premium RealD 3D Eyewear
By Staff
posted Nov 6, 2009, 10:09
"Moviegoers will be able to pick from a full line-up of premium RealD 3D glasses in cool designs with shapes and styles that hug the face like regular glasses," said Rhett Adam, director of Look3D. "3D movies are booming and we're excited for the millions of fans of RealD 3D around the world to experience the next film in Look3D style."
(Los Angeles, CA and Melbourne, Australia) 3D vision company Look3D, and 3D
cinema technology company RealD announces they have reached a licensing agreement
for Look3D to design, manufacture and distribute RealD 3D certified premium
eyewear. Look3D eyewear will offer the same crisp, clear RealD 3D experience
as eyewear currently distributed at RealD equipped theatres and will be compatible
with all RealD theatres worldwide.
"Moviegoers will be able to pick from a full line-up of premium RealD 3D glasses
in cool designs with shapes and styles that hug the face like regular glasses,"
said Rhett Adam, director of Look3D. "3D movies are booming and we're excited
for the millions of fans of RealD 3D around the world to experience the next
film in Look3D style."
"Moviegoers are flocking to theatres in record numbers to experience RealD
3D movies and now they'll be able to have their own pair of premium RealD 3D
glasses in a style that's all their own," said Joseph Peixoto, RealD president
of worldwide cinema. "Like people having a pair of sunglasses, movie fans will
have a pair of RealD 3D glasses personalized in style and fit, and certified
by RealD to assure a fantastic movie experience. We look forward to additional
announcements about the introduction of designer 3D glasses from top fashion
brands and prescription RealD 3D eyewear in the near future."
Look3D will create multiple RealD compatible eyewear collections for adults
and children, including a premium collection of glasses of the highest quality
with styles matching today's most popular eyewear designs. Look3D will also
offer a themed collection of glasses with colors, shapes and other design elements
matching a variety of upcoming 3D major motion picture releases.
Look3D RealD eyewear will be available for purchase beginning in December with
sales through Look3D, at movie theatres and online retail sites. Check out Look3D's
website at www.look3d.com for a sneak peak
of what is to come in 2010.
RealD 3D movies are the new generation of entertainment, with crisp, bright,
ultra-realistic images so lifelike moviegoers feel like they've stepped inside
the movie. A driving force in this year's elevated box office totals delivering
three to four times per screen revenue of the same film on 2D screens, RealD
3D adds depth that puts moviegoers in the thick of the action, whether they're
joining favorite characters in a new world or dodging objects that seem to fly
into the theatre. RealD pioneered today's digital 3D and is the world's most
widely used 3D cinema technology with over 9,000 screens under contract and
nearly 4,000 screens installed in 48 countries.
Resources:
RealD: www.reald.com
Look3D: www.look3d.com
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