Professional Motion Picture Production and Distribution NEWS
Lionsgate Kicks Ass on the Home Entertainment Charts as the Crime Fighting Action Film KICK-ASS Debuts at Number One on DVD, Blu-ray and Digital Download
By Staff
posted Aug 16, 2010, 08:08
Co-written and Directed by Matthew Vaughn, Based On The Comic by Mark Millar and John S. Romita Jr. and Featuring A Powerful Ensemble Cast, Kick-Ass Dominates with 1.4 Million Units Sold In Its First Week
Co-written and Directed by Matthew Vaughn, Based On The Comic by Mark Millar
and John S. Romita Jr. and Featuring A Powerful Ensemble Cast, Kick-Ass Dominates
with 1.4 Million Units Sold In Its First Week
(Santa Monica) Just like its title character, the DVD, Blu-ray and digital
download debut of Kick-Ass did not need any superpowers to take down the competition
on the weekly charts as it proved dominant across all revenue channels this
past week. Released by Lionsgate® (NYSE: LGF), Kick-Ass has debuted number
one on the DVD sales chart. The Blu-ray combo pack of the film (three discs-
including Blu-ray, DVD and digital copy), also debuted at number one. In addition,
the release came out of its first weekend as the top movie download on the iTunes
store, Zune and Sony/Playstation and achieved the biggest digital week performance
ever by a Lionsgate title.
Kick-Ass, which grossed nearly $50 million domestically and $100 million worldwide
during its theatrical run, also achieved the highest box office-to-DVD conversion
rate for all major DVD releases this quarter, helping Lionsgate to maintain
their industry leadership in box office-to-DVD conversion. Lionsgate also had
the top two converting titles last quarter for films over $10 million box office
with From Paris With Love and Daybreakers.
"Kick-Ass is truly one of the most unique, entertaining, and action-packed
movies of the year," said Ron Schwartz, Lionsgate General Manager and Executive
Vice President. "With its strong word-of-mouth, we felt confident that
it would have a powerful home entertainment debut and are particularly pleased
with the success of the Blu-ray combo pack, which accounted for 42% of week
one sell-through revenue."
SYNOPSIS
Co-written and directed by Matthew Vaughn (upcoming X-Men: First Class), the
ass-kicking adventure about unlikely real-life crime fighters stars Aaron Johnson
(Nowhere Boy), Christopher Mintz-Plasse (Superbad) and Mark Strong (Robin Hood,
Sherlock Holmes), along with the dynamic father-daughter duo played by Chloe
Grace Moretz (upcoming Let Me In), and Nicolas Cage (National Treasure series).
Based on the comic written by Mark Millar and John S. Romita Jr., the story
follows Dave Lizewski (Johnson), an ordinary teenager who goes unnoticed in
high school until he dons a mask to become "Kick-Ass," a real-life
crime fighter. Bruised and beaten and without any real super powers, he is saved
by a father-daughter duo (Cage as "Big Daddy," Moretz as "Hit-Girl")
who have been fighting their own battle against a vicious crime-lord. After
a firestorm of Internet publicity, Kick-Ass becomes the target of the same crime
lord, which leads to the ass-kicking finale when the three crime fighters take
on the crime lord, his son Red Mist (Mintz-Plasse) and his gang of criminals.
Resources:
www.lionsgate.com
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