Mobile Media & Cine Apps
LG Mobile Phones Celebrates Iron Man 2, the Launch of LG Ally and the Future of Mobile Technology
By StudentFilmmakers.com
posted May 12, 2010, 20:00
Event in NY showcased LG's new "Stark-worthy" Android device, futuristic concept phones and Iron Man 2 augmented reality applications.
Event in NY showcased LG's new "Stark-worthy" Android device,
futuristic concept phones and Iron Man 2 augmented reality applications.
(New York) LG Electronics MobileComm U.S.A, Inc. (LG Mobile Phones) and box
office hit Iron Man 2 joined forces last night to celebrate the release of LG's
first Android handset, LG Ally. The event showcased the new LG Ally handset,
innovative futuristic concept phones from the LG Design of the Future Challenge,
augmented reality experiences, and the chance to meet world-renowned prop master
Russell Bobbitt, who created the props for Iron Man and Iron Man 2.
Industry executives and technology enthusiasts arrived at Twelve21 in New York
City to attend the event and explore what makes LG Ally a truly "Stark-worthy"
product. Featuring a full slide out QWERTY keyboard and front touch screen,
Ally also boasts an optional augmented reality application. Consumers who purchase
Ally will be able to download this exclusive application as well as never before
seen Iron Man 2 content at www.lgim2.com
or by texting 95173 from their mobile phone.
Guests at the event also experienced a 3-D prototype mock-up of the LG Design
the Future Challenge Prop Master's Choice Award which was presented by Bobbitt.
Additional film props, such as the futuristic Iron Man Mark VI suit, were also
on hand at the event to engage attendees in a world of innovation and endless
possibilities.
The culmination of yet another successful partnership between LG and the Iron
Man franchise, other elements of the collaboration included a multi-faceted
marketing campaign designed to highlight how technology can bring people together
and make everyone a modern day Super Hero. Incorporating an advertising campaign
featuring a super-hero-themed television commercial, in-store and gift-with-purchase
promotions, and a movie-themed microsite, LG's multi-platform initiative inspires
movie fans and gadget gurus alike to bring the power of an LG Android device
and Augmented Reality to life.
Resources:
www.lgusa.com
www.lgmobilephones.com
www.LG.com
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