Professional Motion Picture Production and Distribution NEWS
Fujifilm Optical Devices Posts New Video Tutorial on Lens Cleaning as Part of Larger Social Media Initiative
By StudentFilmmakers.com
posted Oct 4, 2011, 12:13
Whether camera operators are seasoned pros or weekend videographers, they risk losing valuable shots or footage due to specks of dust or dirt on their lenses...
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(Wayne, N.J.) Whether camera operators are seasoned pros or weekend videographers,
they risk losing valuable shots or footage due to specks of dust or dirt on
their lenses. While the urge is strong to wipe the lens surface with your T-shirt,
FUJIFILM North America Corporation, Optical Devices Division recently posted
a video tutorial on “How to Clean A Lens” on its YouTube channel,
Facebook page, and corporate blog.
The three-minute video, the first installment of a multi-part video series
on “Lens Care Maintenance,” features Thom Calabro, director of marketing
and product development for FUJIFILM North America Corporation’s Optical
Devices Division. Supported by on-screen graphics and illustrations, Calabro
describes proper lens cleaning techniques including:
* Using a chemical-free, anti-static microfiber cloth
* Using an air gun and lens brush to wipe off loose dust
* Do not pour lens cleaning fluid directly on a lens because it can damage internal
mechanisms
* Use a gentle, circular wiping motion starting from the center of the lens
working outwards
The “Lens Care Maintenance” series expands the Fujifilm Optical
Device Division’s online video library, including tutorials on ‘Optimum
Focus,’ ‘Optical Stability,’ and many that detail the features
of the company’s industry-leading lens line.
The videos are part of a social media initiative introduced in March 2011 as
a means to better inform the market about the unique benefits and features offered
by FUJINON lenses.
“In producing these video tutorials, our goal is to help our customers
get the best possible performance and longevity for their equipment investment,”
said Calabro. “Video is an effective, fun way to convey technical information
about our lenses, as well as to profile cutting edge customers and applications
like stereo 3D. And today’s social media environment makes it easy for
people worldwide to view these clips at their convenience.”
Resources:
http://www.fujifilmblog.com/
http://www.fujifilmusa.com/products/optical_devices/index.html
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