Professional Motion Picture Production and Distribution NEWS

Kevin Smith, acclaimed author, actor, producer and writer/director of award-winning films including Clerks, Chasing Amy and Dogma, will host a Q&A presentation session at Macworld 2010, IDG World Expo, owner of Macworld 2010, announced today. Smith joins an already stellar line up of feature presenters, including David Pogue, author and personal technology columnist for The New York Times, and Leo Laporte, host of “MacBreak Weekly,” “The Tech Guy” and the TWiT netcast network.

Kevin Smith comes to Macworld to share his perspectives on storytelling, the film industry, the use of technology to create great art and what it takes to survive in the world of independent filmmaking. Much of Smith’s work is created using the latest Mac hardware and software, giving him unique insight into how the Apple products platform can spur and support creativity. The conversation, sure to be lively, wry and irreverent, will give Macworld attendees a special opportunity to engage with Smith as he answers audience questions—nothing is off limits! Smith’s session is scheduled for Thursday, February 11, 2010 at 2:00 pm PT.

"Can't wait to talk to this crowd again, as we share a common passion,” said Kevin Smith. “I identify straight, but I'm gay for Mac. However, let's be honest: I'm coming back to Macworld for all that free stuff."

In addition to Smith’s session, Macworld 2010 will feature conference programming dedicated to those interested in learning about and creating movies on the Mac. Some highlights include: intimate, hands-on instruction for specific applications and tools as part of the MacLabs program; Creative Safari, a full day, hands-on workshop all about “Video Revolution from the Palm of Your Hand”; a broad range of presentations in the Users Conference designed to sharpen skills and provide instruction on how to work most effectively on the Mac; and full-day Market Symposium sessions targeted to the specific vertical of videography.

“We are pleased to welcome Kevin Smith, one of the greatest and most entertaining storytellers we have, and an avid user of the Apple products platform, to Macworld,” said Paul Kent, Macworld general manager and vice president at IDG World Expo. “Kevin’s dynamic and informative style, commitment to his community of fans and creative use of Mac technology exemplify what Macworld is all about. With the addition of Kevin to our already extraordinary line up of speakers and a host of conference programming dedicated to those interested in film and movies, Macworld 2010 will once again be the best place on earth for the creative community to gather, learn, see and try all things Mac.”

Macworld 2010, the world’s premier event singularly focused on the Apple products platform, is scheduled to take place February 9 - 13, 2010, at the Moscone Center in San Francisco. Additional feature presentations, speakers and conference content will continue to be announced over the coming weeks.

About Kevin Smith
Kevin Smith has spent the last fifteen years as a writer/director making Clerks, Mallrats, Chasing Amy, Dogma, Jay and Silent Bob Strike Back, Jersey Girl, Clerks II, Zack and Miri Make a Porno, and most recently, A Couple of Dicks, with Tracy Morgan and Bruce Willis. He has published two books full of essays and blog postings, as well as Shootin’ the Sh*t with Kevin Smith––a collection of the best material from SModcast, Smith and producer Scott Mosier’s weekly podcast. Smith has also written for both of the major comic book giants, DC and Marvel.

About Macworld
Macworld 2010 is a five-day event that educates, entertains and immerses attendees in the Apple products community. A comprehensive expo hall offers access to hundreds of Mac products and services, paired with expert advice, demonstrations and instruction. Macworld conference programs feature industry leading minds, presenting cutting edge product training on the topics attendees most want to see. From Mac Power Users to creative professionals to first-time users to Enterprise computing professionals, Macworld has the conference content, special presentations and exhibit hall attractions that create what has been called “Mecca for Mac Users”. www.macworldexpo.com

About IDG World Expo
IDG World Expo is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo's portfolio of conferences and events includes Macworld®, Electronic Entertainment Expo® (E3 Expo®), Next Generation Data Center™ (NGDC™), OpenSource World™ and CloudWorld™. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company. www.idgworldexpo.com