Stuart Sweetow, Stuart Sweetow owns Audio Visual Consultants, a video production and consulting company in Oakland, California, that he started in 1983. He taught video production at the University of California Berkeley Extension and has written scores of articles for video magazines. He was the associate editor of “Wedding and Event Videography” and a contributing editor to “Camcorder & Computer Video” magazine. He currently is a contributing editor to “EventDV” magazine. His company’s website (www.avconsultants.com) features production-planning guides and tips on using video with social media.
Intermediate-level videographers, freelance videographers, in-house corporate video producers, corporate marketing managers
*Learn the ins-and-outs of producing high-quality corporate videos – including training videos, conference videos, podcasts, and interactive training – and learn how to land coveted corporate freelance contracts
*Written by an industry veteran who has written over 100 published articles and taught video production for seven years
*Enhance the quality of your current corporate videos with these tips and tricks on developing engaging scripts, shooting on location, and how to interview subjects – also includes forms and guides that you can use in your own work
Go beyond the bland talking-head and PowerPoint slide-style of most corporate videos and learn how to land coveted corporate contracts with these comprehensive techniques from an industry veteran. Stuart Sweetow teaches you how to make imaginative corporate videos with eye-catching design, rhythmic editing tricks, and essential scriptwriting and interview techniques. Learn how to shoot on location or in a studio and how to work with employees-turned-actors. Also, discover how to get contracts and to produce online videos and podcasts for corporations, government agencies and non-profit organizations.
“[A] terrific guidebook for filmmakers and videographers who have honed their shooting, editing, and business chops in other areas of professional production and who want to make inroads into the corporate world.. [v]ital information for any producer who develops relationships with corporations that are just beginning their forays into video-based communications and online delivery.”–EventDV.net
“This guide to corporate video production provides practical instruction for creating cutting-edge, technically interesting and creative films for business purposes. Moving far beyond the “industrials” and safety videos of previous eras, this volume examines the ways in which falling production costs, aided by access to powerful hardware and software and new outlets such as video streaming and YouTube, have greatly improved the quality of corporate video. The work covers all aspects of production from video project proposals and budgeting, to locations, scripting, managing talent, editing, marketing and social media and distribution.”–Reference and Research Book News
Introduction; In-House Video Department; Marketing Yourself as a Professional Producer; Government Video Contracting; Budgets; Role of Producer; Role of Director; Role of Production Coordinator; Scriptwriting; Genres for Corporate Video; Legal Considerations: Talent; Studio Shooting; Location Shooting; Interview Techniques; Aesthetic Considerations; Production Techniques; Post Production Techniques; Training Videos; Marketing Videos; Conferences, Corporate Events, Meetings; Non-Profit Organizations; Media Training; Interactive Video; Online Video; Podcasts