Cameras: News and Updates

(Hampstead, MD) � Trying to focus in low light situations is not only frustrating for many photographers, but it can easily make one go mad, which is why the people at OmegaBrandess, leading distributors in the photo and video market, are so excited about their latest find. Meet PinPoint. It is a camera-mounted system, made by DeluxGear, that eliminates focus hunting as a problem.

Pinpoint is extremely easy to use. When the photographer is ready to take the photo, he or she presses the unit's activator button to emit a narrow, green light beam. The camera's auto focus then quickly zeroes in on the light to acquire focus. If a photographer is focusing manually, he or she just focuses on the pinpoint of light. Once the camera focuses, the user then releases the activator button on the PinPoint and takes the shot. The photographer can control the length of time the light is visible. PinPoint helps with low light conditions, monochromatic surfaces, picking subjects out of a crowd, macro photography, or when a photographer's field of view is obscured.

"When a photographer experiences difficulty focusing, it can make or break a photo and most often, photographers will not even know that a photo is out of focus until it is too late to fix it," says Tom Nickell, the CEO of DeluxGear. "With PinPoint, photographers can be confident that they are capturing crisp, clear photos of those once-in-a-lifetime moments. In fact, we purposely called it PinPoint because of its spot-on accuracy in making sure that the subject photographers want in focus, is in focus."

PinPoint also provides additional benefits. It can also serve as a sighting tool. Photographers can now easily identify the center of a shot without needing to look through the viewfinder, a great help in candid and studio photography or when photographing models. PinPoint can help cameras focus in low light situations anywhere from 2.5 to 130 feet, depending on how dark the conditions are and the adjustable focal range of the lens. The darker it is, the further the range. Also, if the focal range of a lens is less than 130 feet, PinPoint will only assist focusing up to that point or limit. The light beam is created by a Class II, green DPSS laser diode with less than one milliwatt (mW) of power, making it extremely safe to use. It is also FDA certified.

PinPoint comes with two universal mounting options so it can be used with all SLR and DSLR cameras. The supplied ball head mount easily slides into the camera's hot shoe mount. Or, photographers can mount the PinPoint to the bottom of the camera's body, the battery pack, the tripod collar, the tripod's quick release plate, or DeluxGear's Lens Cradle system.

The PinPoint focus assist system is small and compact. It weighs approximately six ounces, and is 3.2"L x 3.4"W x 1.1" H in size so it can easily be stored in a camera bag, a photo vest, or even in a user's pocket. The unit is powered by two AAA batteries, which are included with the unit. With standard usage, the battery will last approximately six months, though the lifecycle of the light itself is 5,000 hours. PinPoint comes with a velvet bag for easy storage and a one year warranty.

www.omegabrandess.com