Entertainment Technology News

Best Buy Co., Inc. and MX Entertainment, Inc., a privately held company, announced a strategic alliance to deliver innovative music DVDs to Best Buy's entertainment
customers.

As part of the alliance, Best Buy will offer music DVD publishers incentives to use MX DVD technology in their music DVD products. Best Buy will market and promote MX enhanced music DVD products with in-store marketing as well as print and on-line advertising. In addition, MX Entertainment will be producing exclusive music DVD titles directly for Best Buy.

MX Entertainment is setting a new standard for music DVDs by letting viewers see what they want, when they want. MX DVD Multi-Channel Video technology (MX DVD) allows viewers to choose between multiple and simultaneous video tracks on their DVD player, enabling game-style interactivity that gives the viewer total control over their DVD viewing experience. MX DVD technology is compatible with all existing DVD players available on the market today.

"Best Buy was an early retail supporter of DVD Video and we plan on staying on the forefront of new media formats like MX DVD," said Gary Arnold, senior vice president of entertainment for Best Buy. "MX DVD provides a high quality, interactive live concert DVD experience, as proven with past projects such as the Rolling Stones 'Four Flicks' DVD 'Select-A-Stone' special feature. MX Multi-Channel Video gives viewers more content and more choices, raising the bar of quality for music DVDs."

"MX is thrilled by the opportunity to expand our relationship with Best Buy and showcase our unique music DVD experience for Best Buy's customers," said Zane Vella, president and co-founder of MX Entertainment. "MX gives music fans a new way to experience the excitement of a live concert in their living rooms."

"MX Entertainment's technology unleashes multi-angle viewing enjoyment from any DVD player," said Richard Doherty, Research Director for the Envisioneering Group. "By working with musicians, MX DVDs are better than front row center, delivering an on-stage concert pass to enjoy performances in a way only the artists themselves have experienced."

About MX Entertainment
MX Entertainment is the world's leading provider of multi-channel video technology and contributing member to both the Blu-ray Disc Association and DVD Forum. The company works closely with both artists and labels to produce cutting-edge music DVD products that enable viewers to see what they want, when they want -- giving total control over the DVD viewing experience. MX Entertainment licenses its award-winning technologies and provides creative services to music artists and DVD publishers. For more information about MX Entertainment, visit http://www.mxentertainment.com.

About Best Buy
Best Buy Stores, owned and operated by Minneapolis-based Best Buy, Co., Inc. is the nation's leading specialty retailer of technology and entertainment products and services. Best Buy was founded in St. Paul, Minn. in 1966. Best Buy Stores reach an estimated 300 million consumers per year through more than 600 retail stores in 48 states and online at http://www.BestBuy.com.

MX Entertainment, the MX Entertainment logo and MX DVD are trademarks or registered trademarks of MX Entertainment, Inc., for use in the United States and other countries. All other product and company names herein may be trademarks of their respective owners.

Sources: MX Entertainment, Best Buy