Professional Motion Picture Production and Distribution NEWS

REZN8, a world-renowned, Emmy Award-winning digital design studio, recently solved a complicated design challenge for Paramount Domestic Television �s ENTERTAINMENT TONIGHT, the #1 syndicated entertainment newsmagazine in the world. Earlier this year, REZN8 was commissioned to update ET�s graphic image while simultaneously creating a new brand identity for the show�s new hit spin-off series, THE INSIDER.

�ENTERTAINMENT TONIGHT is the industry�s pioneering entertainment news magazine and the most successful program of its kind in the history of television ,� commented Linda Bell Blue, executive producer of ET and THE INSIDER. �With the launch of THE INSIDER, a companion show that creates an �hour of power� in 47 markets, we had to make sure these brands worked together in unison while maintaining their own individual identities.�

REZN8 kept the color palettes for both brands warm and personal, yet professional, featuring golds, amber, blues and reds. Marquee-style graphics, film reel animations, and crystal-like accents representing Hollywood�s glamour and glitter, all combine to create a visually captivating experience without distracting from the actual news stories.

�We used award show metaphors to create a crystal clear entertainment brand,� explains Paul Sidlo, REZN8�s founder and creative director. �We used logos and graphics resembling jewel-like frames. We also used lens-shaped images behind the �ET� logo to symbolize the concept of a camera lens.�

According to Sidlo, these transparent screens or crystal-like lenses showcase current features and previews, as well as today�s jewels in entertainment, subliminally saying: �ET� isn�t holding any details back. You are seeing today�s hottest stars with the greatest clarity.

Based on the popular ET segment, THE INSIDER � which premiered this season as the highest-rated debut of any newsmagazine in syndication since 1996 � reports on the world of celebrity from a unique �insider� perspective, using first-person interviews, special �inside� access, �behind-closed-door� reports, and �inside information� from knowledgeable informed sources and contacts. The new graphics for the show use even warmer colors to signify that intimacy with the topics, entertainers, and viewers.

To emphasize the in-depth news coverage that goes beyond headline news, REZN8 incorporated the imagery of the electronic printing press and print rollers -- abstract concepts more commonly associated with investigative newspaper reporting.

�Because the two shows are often aired consecutively, we created the graphics so that viewers can be taken seamlessly from one show to the next� sort of a continuation,� says Sidlo. �We maintained two separate identities to appeal to the markets they reach, yet drew upon the reputation for solid programming that ET has built over the years.�

To accomplish the 4-month project, Sidlo and studio producer, Ileana Garcia-Montes, headed up a team of six first-rate designer/animators, including David Necker, Mannix, Tony Vasquez, Juowei Lee, Angela King, and Peter Smith.

For nearly two decades, Hollywood-based REZN8 (www.REZN8.com) has been an industry leader. Established in 1987, REZN8 is recognized for its creative genius in designing and developing Graphical User Interfaces (GUI), company branding, and real-time viewer experiences. REZN8�s award-winning creations reflect its unique marriage of design with a deep understanding of technology and the foresight to anticipate its impact on the creative process. The award-winning company is the recipient of nine Emmy Awards and is currently under consideration of a 10th Emmy for REZN8�s work on Mad Mad House. The company has been instrumental in developing the media vision for a broad spectrum of domestic and international clients across a range of platforms that includes broadcast, film, internet, wireless, and games.