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Professional Motion Picture Production and Distribution NEWS
| Viva 'Machete!' Hispanic Characters Make a Comeback at the Movies, According to Fandango By Staff posted Sep 1, 2010, 06:01 |
(Los Angeles) Robert Rodriguez's highly-anticipated action comedy Machete opens this Friday, but it already looks like it could be a surprise hit on Fandango, a leading movie ticketing destination.
Fandango surveyed nearly 1,000 Machete fans online and found the following results:
* 78% plan to see the movie on its opening day.
* 54% say the film's topical commentary regarding immigration issues have increased
their interest in seeing the movie.
* 33% of moviegoers identify director Robert Rodriguez's track record as the
top reason for seeing Machete; while 27% pick star Danny Trejo as the "first
Latino badass action hero," and 14% select the casting of Jessica Alba
and Michelle Rodriguez as strong Latina characters as their top reasons.
* 37% picked Lindsay Lohan as the Machete performer they’re most anticipating
in a supporting “comeback” role; while 22% picked Cheech Marin,
19% picked Steven Seagal and 12% selected Don Johnson.
* 52% of Machete fans identify themselves as "Caucasian," 24% "Latino,"
7% as "African American," and 3% as "Asian American" –
indicating that the film may have crossover appeal.
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