Professional Motion Picture Production and Distribution NEWS

(Los Angeles, CA) -- Universal Partnerships & Licensing (UP&L) today announced that it will partner with several marquee brands around the globe along with the United States Environmental Protection Agency (EPA) to support the 3D-CG feature release of Dr. Seuss' The Lorax. This marks Universal's third collaboration with Chris Meledandri's Illumination Entertainment since the company was formed in 2007. Universal has also partnered with the United States Environmental Protection Agency (EPA) to help engage the youth of America in environmental protection. The announcement was made by Stephanie Sperber, President, Universal Partnerships & Licensing.

By bringing Dr. Seuss' messages from "The Lorax" to consumers, UP&L and its partners hope to help empower consumers, young and old, to make more informed choices for their families and the environment, as well as support smarter, environmentally-conscious choices in everyday life.

To date, Universal has 69 partners globally totaling $58.4 million in media value. Domestic partners include; The Environmental Protection Agency, Seventh Generation, Whole Foods Market, HP, Mazda, Comcast, DoubleTree by Hilton, Pottery Barn Kids, Stonyfield Farms, and, returning for its second partnership with Universal and Illumination Entertainment, IHOP. This marks the first-ever major studio film promotion for Whole Foods Market and Seventh Generation and the first ever on-pack promotion for Stonyfield Farms.

Internationally, a wide variety of partners include; Clean Up Australia, De Hortus Botanicus Amsterdam, Eko Plaza Netherlands, Greenpeace Philippines, Natural History Museum of Milan Italy, Woodland Trust U.K. and World Wildlife Fund of Italy and Poland.

"For years The Lorax has been inspiring people of all ages to take part in protecting their environment. Dr. Seuss' classic is an enduring and meaningful story about how valuable our environment is, and how we all have a responsibility to protect it," said EPA Administrator Lisa P. Jackson. "The message of The Lorax goes hand-in-hand with the Energy Star program, which helps consumers take their own steps to cut energy use, shrink their carbon footprint and protect our planet."

"The Lorax is a special story about making better choices and finding balance from a visionary author who has touched the hearts and minds of millions of children and families throughout the world," said Sperber. "We're honored to be a part of Chris Meledandri's on-screen telling of this story and thrilled to have partners with promotional programs that will help foster awareness and dialogue around Seuss' important message in the film."





Resources:

www.theloraxmovie.com