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Professional Motion Picture Production and Distribution NEWS
The Beat Goes On as Sony Electronics Presents 'Creed Live' Music Concert in Select Digital Cinema Theaters Nationwide
By Staff
posted Dec 11, 2009, 14:30 |
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First Full-Length Recorded Creed Performance Hits Theatres for One-Night-Only
Digital Cinema Event
(San Diego, CA) Sony Electronics is presenting "Creed Live," the third in a
series of digital cinema music concerts as part of an ongoing alternative content
initiative by its Digital Cinema Solutions and Services group.
An exclusive, one-night-only event, the concert premieres in select U.S. theaters
on December 7 and marks the band's first full live performance ever recorded.
The music concert series has become a major part of Sony's efforts to highlight
the potential of alternative content for providing exhibitors with an additional
revenue source during non-peak times as well as an expanded menu of programming.
After nearly a decade in hiatus, Creed's original line-up is featured in this
performance, which was recorded live in Houston in front of 17,000 fans. The
concert was shot in high definition with 5.1 Dolby Digital(TM) surround sound.
The Sony digital cinema series of music concerts was developed to present exhibitors
and music fans with a high-quality HD, cinematic, surround sound experience.
"Making this DVD was a once-in-a-lifetime experience for us," said Creed lead
singer Scott Stapp. "[Producer/director] Daniel Catullo and his staff not only
set a world record filming this, but set a whole new benchmark for filming the
live show with unprecedented vision and creativity. I have never seen anything
like this, nor have our fans. I am so excited to finally give Creed fans something
they will never forget. I know this is something that will keep us connected
at all times through the live experience. Honestly, I am blown away!"
Making the show even more dynamic, select theaters will show the concert using
Sony's innovative 4K digital cinema projectors, which deliver image quality
and picture resolution that is approximately four times greater than consumer
HDTV.
"Creed is a fantastic addition to our series of theatrical music events," said
Mike Fidler, senior vice president of Digital Cinema Solutions and Services
for Sony Electronics. "The band's long-standing commercial success and loyalty
of their fanbase is sure to make this movie-concert experience a success. The
ability to see this performance in 4K resolution will only heighten the level
of excitement and create a truly unique and immersive entertainment experience."
The program will also be made available for a 30-day period on Sony's BRAVIA(TM)
Internet Video platform as video-on-demand IP content. The digital cinema music
concerts from Sony are managed in collaboration with Media Push Entertainment
LLC, and the theater venues are being booked in collaboration with entertainment
industry consultants Evan Saxon and Doug Kluthe.
"Premiering a band of Creed's magnitude in a production of this caliber demonstrates
Sony's commitment to developing digital cinema events that deliver true benefits
for exhibitors and unrivaled value for consumers," said Steve Sterling of Media
Push Entertainment.
Information about the "Creed Live" event and Sony's digital cinema music concert
series is at www.sonyclubdates.com.
In its career, Creed has had three multi-platinum albums: 1996's "My Own Prison"
sold 6 million, 1999's "Human Clay" sold 11 million and 2001's "Weathered" sold
6 million. The last two albums debuted at #1 on Billboard's Top 200, selling
a total of more than 26 million in the U.S. alone, with hits like "My Own Prison,"
"Torn," "What's This Life For," "One," "Higher," "With Arms Wide Open," "My
Sacrifice" and "One Last Breath." The DVD of "Creed Live" will arrive in stores
December 8. The DVD was produced by DC3 Music Group, LLC, a new multi-media
company specializing in exclusive live concerts and behind-the-scenes content
from multi-platinum artists to be distributed through multiple distribution
channels. More information is at www.dc3global.com
and www.rockpit.com.
Resources:
Sony Electronics, www.sony.com
Sony Digital Cinema Music Series, www.sonyclubdates.com
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