Entertainment Technology News

European Imaging and Sound Association applauds Sony Creative Software's Video and Audio Editing Software; Sony wins five other awards spanning digital imaging, video projection and personal audio.

(London) Europe's leading Imaging and Sound Association has awarded Sony Creative Software winner of the European HD Video Editing Solution category for Vegas� Pro 9.

The EISA Judging Panel commented: "At a price that's affordable for amateur video enthusiasts, Sony's Vegas Pro 9 gives you a full professional editing solution. It is easy to use, and at the same time covers an unlimited number of audio/video tracks and a large range of video formats, including DV, HDV and variety of AVCHD formats. Additionally Vegas Pro 9 handles professional formats like XDCAM, SD/HD-SDI and RED 4k. You can mix 5.1 audio, and for thorough colour grading you can extend your editing suite with an AJA break-out solution, showing the video picture on a real TV screen. The software works smoothly on a normal, powerful PC. And if price is still an issue, you can choose one of the much cheaper Vegas Movie Studio packages with limited specifications, yet sharing the same professional, but still easy, user interface."

EISA is the largest editorial multimedia organisation in Europe, with a membership of nearly 50 Audio, Mobile Electronics, Video and Photo magazines drawn from 20 European countries. This year's award winners were selected after the deliberations of a judging panel comprising journalists and independent technical experts.

Dave Chaimson, VP of Worldwide Marketing of Sony Creative Software, says, "It's an honour for Sony Software to be recognised by not only the consumer, but by industry professionals as well. As the number of video and creative amateurs continue to grow, it's important that all their requirements are catered for, to enable a high quality standard of work at an affordable price".

The EISA judging panel also commended five other Sony products including European Personal Media Player (WALKMAN� NWZ-X1050/1060), European Compact Camera (Cyber-shot� DSC-WX1); European HD Camcorder (Handycam� HDR-XR520V/ XR520*); European Zoom Lens (G Lens 70-400mm F4-5.6 G SSM); and European Video Projector (BRAVIA� VPL-VW85).

"Our best-ever result at this year's EISA Awards proves that Sony's innovation is flourishing," said Fujio Nishida, President of Sony Europe. "It's an honour for the efforts of our designers and engineers to be acknowledged in this way by a European publishing association that enjoys such a fast-growing worldwide reputation. At Sony we are more focused than ever on creating new products that deliver a fantastic experience for our customers. We're delighted that the EISA judging panel has endorsed our efforts with no less than six separate awards for Sony."

The 2009-2010 EISA Awards will be presented at a special Gala Event in Berlin on the 4th of September 2009.

Price and Availability

Vegas Pro 9 software is available at retailers worldwide and for purchase online at www.sonycreativesoftware.com. Manufacturer's Suggested Retail Price (MSRP) for Vegas Pro 9 software is U.K. �579 (incl VAT), localised French, German, Spanish, and Japanese versions are also available.

About Sony Creative Software

Sony Creative Software inspires artistic expression with its award-winning line of products for digital video, music, DVD, and audio production. Sound Forge, ACID, and Vegas software have defined digital content creation for a generation of creative professionals, amateurs, and enthusiasts. These signature product lines continue to advance the art of providing powerful, accessible tools to unleash the imagination. Today, there is a Sony Creative Software application for every level of expertise, including a full line of consumer software based on the company's professional applications. In addition, Sony Creative Software produces the extensive Sony� Sound Series collection of royalty-free loops and production music, Sony Pictures Sound Effects Series exclusive sound effects, Vision Series video creation assets, as well as www.ACIDplanet.com, the internet's premier site for independent music and video artists. As a subsidiary of Sony Corporation of America, the company also develops applications that enhance the experience for users of Sony hardware devices including the PSP� (PlayStation�Portable) and Sony Ericsson mobile phones. Sony Creative Software customers span the globe and include seasoned professionals in the film, television, video game, and recording industries, students and educators, hobbyists and enthusiasts, and young children exploring music creation.