Entertainment Technology News

(Taipei) - Rovi Corporation (NASDAQ: ROVI) today announced plans for its DivX� Plus Streaming technology to be integrated into MStar System-on-a Chip (SoC) platforms for Smart Digital TVs (DTVs). The collaboration with MStar Semiconductor, Inc., a leading semiconductor company for display and digital home solutions, continues the industry support for DivX Plus Streaming to enable consumer electronics manufacturers to more rapidly release DTVs that support the feature-rich adaptive streaming solution. Rovi will demonstrate DivX Plus Streaming at the Rovi booth at COMPUTEX, June 5-9, Taipei World Trade Center, Hall 3 (#G0436).

�Rovi�s close working relationship with MStar, a noted industry leader in DTV platforms, not only adds to the momentum for DivX Plus Streaming but also our traction with technology leaders in the Greater China region,� said Matt Milne, executive vice president, worldwide sales and marketing, Rovi Corporation. �Importantly, our expanded relationship with MStar should help accelerate the availability of a dramatically improved over-the-top entertainment experience for consumers.�

The planned integration between DivX Plus Streaming and MStar�s popular platform would enable consumer electronics manufacturers to deliver a full-featured over-the-top multimedia entertainment experience. Lightweight and easy to deploy, DivX Plus Streaming offers support for 1080p video resolution, subtitles, multiple language tracks, and trick-play functions such as smooth fast forward and rewind that have historically only been associated with entertainment on Blu-ray Discs. DivX Plus Streaming expands the value of the already popular DivX Plus� HD Certification program, which brings these same advanced multimedia features to �download to own� video content.

�DivX Plus Streaming further enhances the advanced digital entertainment features of MStar SoCs and the other Rovi digital entertainment solutions that our platforms currently support,� said Kevin Kang, vice president of sales and marketing, MStar. �Rovi technologies help further our mandate to continually push the envelope and extend the capabilities of our processor family to address our customers� needs for exceptional performance.�

MStar has previously integrated a range of Rovi solutions onto MStar�s platforms, including DivX technology, the Rovi Entertainment Store and Rovi TotalGuide�. The collaboration between Rovi and MStar is aimed at helping to streamline and expedite development of CE devices with advanced technologies, such as comprehensive media guide, high-quality playback of premium content and streaming video delivery.

To develop DivX Plus Streaming, Rovi built upon core DivX technologies recognized by millions of consumers around the world for delivering great video performance, visual quality, advanced feature set and multi-screen interoperability. The solution also utilizes trusted digital rights management technology currently used by a number of online retailers offering movies in the DivX format including WB Shop and Media Markt. To accelerate time to market and device integration, Rovi has built out the existing certification program used for DivX technology device validation and compatibility � a program that has resulted in shipment by top-tier manufacturers of over 600 million DivX consumer electronics devices into the market.





Resources:

www.rovicorp.com