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Cameras: News and Updates

Pentax Ricoh Imaging Breaks Tradition with Serious Specifications and Serious Color

By StudentFilmmakers.com
posted Jun 13, 2013, 14:39

PENTAX RICOH IMAGING AMERICAS CORPORATION today introduced the PENTAX K-50 DSLR featuring advanced functionality beyond its mid-level classification. Ideal for photographers looking to transcend traditional DSLR offerings, the PENTAX K-50 combines a uniquely advanced feature set with a consumer-friendly price tag and 120 color combinations to meet an important additional demand of the creative consumer: personal style.

Rivaling many cameras higher in class, the K-50 boasts a long list of advanced specifications not found in other mid-level DSLRs. Beginning with its 81 weather seals, the K-50 incorporates PENTAX’s long-standing heritage of weather-resistant products making cameras that extend shooting environments to wet, rainy or snowy conditions. Building on this leading advantage, the K-50 features high-speed continuous shooting at approximately six frames per second, super-high-sensitivity shooting at ISO settings up to 51200 and high-precision SAFOX IXi+ autofocus with accurate subject tracking, guaranteeing crisp images even when in low-light or with a fast moving subject. Additionally, the K-50’s 100% field of view viewfinder, innovative shake reduction system, four optional interchangeable focusing screens and a fast shutter with the ability to shoot at speeds up to 1/6000 of a second enable photographers to push the boundaries of high-speed shooting while providing total confidence that their vision is framed accurately and captured in complete focus. And, with new Eye-fi SD card compatibility built in photo and video sharing a breeze! Users can enable automatic transmission of images and video to a smartphone for rapid sharing and even select their favorite images and re-size them before transmission.

The K-50 is available in 120 brilliant and eye-catching color combinations and sets a new standard in the customization of electronics. PENTAX’s Color to Order™ system takes advantage of a newly architected supply chain management system that is built to empower consumers to design the product they want.

“The K-50 introduces features that raise the bar in the mid-level DSLR class,” said Jim Malcolm, executive vice president, PENTAX RICOH IMAGING AMERICA. “Not only do the hardware and software specs outclass competitors, the Color to Order system is an industry first making it a truly unique offering among a sea of similarity.”

PENTAX has also strengthened its weather-sealed lens lineup with the debut of two new lenses; the smc PENTAX-DA L 18-55mm F3.5-5.6AL WR, and smc PENTAX-DA L 50-200 F4-5.6ED WR. The addition of these two lenses expands PENTAX’s extensive line of weather-sealed lenses which offer a wide variety of focal lengths and shooting perspectives ensuring there is a lens appropriate for many different shooting and weather scenarios.

Also introduced today is the PENTAX K-500, an entry-level DSLR that augments PENTAX’s DSLR lineup by including advanced features uncommon to the entry-level class. Ideal for families and casual photographers with rigorous demands, the K-500 features a 16 megapixel APS-C CMOS image sensor, fast continuous shooting, high sensitivity shooting up to ISO 51200, 100% field of view, in-body shake reduction, and an advanced auto focus module. Operating on four AA batteries, the K-500 guarantees ultimate flexibility and accessibility to a power source when travelling or in remote locations. In addition, the K-500’s wide selection of simple user-modes and creative tools enable limitless personalized expressions while its intuitive ergonomics and menu layout make the K-500 approachable and comfortable to use.

Both the K-50 and K-500 are built around PENTAX’s acclaimed K-mount system. Thanks to the lasting commitment PENTAX has made to the K-mount photographers are able to use any of the 25 million K-mount lenses that have been manufactured over the life of the mount. Access to this wide a selection is unparalleled and opens up many new perspectives for photographers encouraging boundless creativity.

Pricing and Availability

The K-50 DSLR is available to order today in a choice of 120 color combinations at pentaximaging.com and retail outlets nationwide in July 2013 with a suggested retail price of $699.95 for body only, $779.95 for the kit including DA-L 18-55mm WR lens and $879.95 for the dual lens kit including the DA-L 18-55mm WR and DA-L 50-200mm WR lenses. The K-500 DSLR will be available at retail outlets nationwide and online in July 2013 with a suggested retail price of $599.95 for the kit including the DA-L 18-55mm lens and $699.95 for the dual lens kit including the DA-L 18-55mm and DA-L 50-200mm lenses.

Additional information including product specifications is available here: http://www.pentaximaging.com/news and product images are available here: http://www.pentaximaging.com/press/pressfiles.html.

About PENTAX

PENTAX is a leader in the production of a variety of adventure ready digital cameras including weather-resistant digital SLRs and stylish, compact, waterproof cameras, as well as lenses, flash units, binoculars, scopes, and eyepieces. For more than 90 years, PENTAX has developed durable, reliable products that meet the needs of adventurous consumers and businesses. With headquarters in Denver, Colorado, PENTAX RICOH IMAGING AMERICAS CORPORATION is a subsidiary of PENTAX RICOH IMAGING COMPANY, LTD. effective October 1, 2011. Additional details may be found here: http://www.pentaximaging.com/news

Resources:

www.pentaximaging.com



 



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