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Professional Motion Picture Production and Distribution NEWS
| Nikita & Vampire Diaries Ratings Win for CW - Maggie Q Takes Aim at Supernatural Highs By Staff posted Sep 12, 2010, 19:42 |
(Burbank, CA) The series premiere of Nikita matched The CW’s all-time best ratings in the Thursday 9-10:00p.m. time period among women 18-34 (1.9/5), according to preliminary Live Plus Same Day Nielsen ratings for Thursday, Sept. 9, 2010. Nikita also delivered the largest audience (3.6million) in the time period in over 18 months, since 1/29/09.
Nikita delivered year-to-year gains, improving on the Supernatural debut last season by 12% in women 18-34 and 6% in total viewers. Nikita also built on its Vampire Diaries premiere lead-in by 9% in total viewers (3.6mil v. 3.3mil).
The second season opener of The CW’s sophomore hit The Vampire Diaries scored its best women 18-34 (2.8/9) performance since 2/4/10.
The Vampire Diaries was virtually flat with its explosive season finale last May, in all key demographics. The Vampire Diaries retained a large chunk of its massive series premiere last year, keeping about 87% of its year ago adults 18-34 (1.9/6) and 90% of its year ago women 18-34 (2.8/9) delivery.
Despite facing a gigantic season opener for the NFL, The CW scored its highest rated Thursday night with women 18-34 (2.3/7) and women 18-49 (2.0/6) in almost a year, since 11/12/09.
With debuts of The Vampire Diaries and Nikita, The CW ranked second on Thursday night among women 18-34 (2.3/5), adults 18-34 (1.6/5), females 12-34 (2.2/7) and persons 12-34 (1.5/5).
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