Tradeshows: Film, Television, and Motion Picture Industry

NAB 2012: Technology Summit on Cinema: Advances in Image and Sound

By StudentFilmmakers.com
posted Mar 7, 2012, 13:19

The Technology Summit on Cinema (formerly Digital Cinema Summit), produced in partnership with SMPTE, will provide an in-depth global view of the new wave of technology coming soon to your local multiplex, with an eye toward how it might later affect the broader media ecosystem. Attend the TSC and hear from technology innovators, filmmakers, movie theater operators, manufacturers and other experts encompassing the many perspectives of advancing the state of the art in cinema.

Keynote: A Change Is Gonna Come – In fact, It's Here: Very few professionals are able to witness and be involved first hand in a paradigm shift... a complete change in the way business is done. We, in the entertainment business, are in that enviable place as theaters, one of the last bastions of analog media, transform to digital specs. And, this transformation is a complete game changer – not just for the exhibition community, but for the entertainment industry as a whole. No longer is there one tried-and-true way to approach business, nor one way to make profits. Digital has changed that, from using theaters like TV channels – premiering recurring, relevant content targeted to specific, niche audiences – to offering an enhanced audience experience via LIVE 3D programming to groups of avid fans ranging from cheering Foo Fighters crowds to BCS mavens.

High Frame Rate Stereoscopic 3D: Higher Frame Rate (HFR) 3D has become of great interest to the creatives, including such notables as James Cameron and Peter Jackson, as a way to improve overall 3D presentation quality. In this session, we will explore some of the scientific, technical, and business issues this creative direction elicits. Speakers: Wendy Aylsworth, Warner Bros.; Martin Banks, University of California, Berkeley; Siegfried Foessell, Frauhofer IIS; Nick Mitchell, Technicolor Digital Cinema; Phil Oatley, Park Road Post.

Laser Projection: The session will explain laser technology as it applies to projector technology, and dispel some of the myths surrounding the use of lasers. In addition, this session will explain the current regulatory landscape relating to laser projectors in the US and worldwide, with updates on recent activities within the IEC and other standards bodies. Speakers: Peter Lude, SMPTE; Bill Beck, Laser Light Engines Inc.; Jim Houston, Starwatcher Digital; Casey Stack, Laser Compliance.

4K (and beyond!) Update: Not too long ago, 4K was a standard we hoped to achieve in filmmaking. This session will cover 4K and beyond, illustrating the maturity of cinema cameras and commercial projectors operating at 4K, and tracking work towards even higher resolution at capture. Speakers: Jim Houston, Starwatcher Digital; Hugo Gaggioni, Sony Electronics Inc.; Yoshiaki Shishikui, NHK Science and Technology Research Laboratories; Craig Todd, Dolby Laboratories Inc.

Content Protection: Illegal recording of movies in the theater remains a serious problem for content owners, resulting in billions of dollars in losses each year. This session will review the trends in piracy and the impact on motion picture distributors. Speakers: Jim Williams, Media Strategies and Solutions, LLC; Brian Dunn, Privateye; Steve Weinstein, MovieLabs.

Digital Cinema Deployment Update: Deployment of Digital Cinema continues to grow. As well, many Virtual Print Fee contracts require deployment in 2012. This session will give an update on current and forecasted deployment, as well as an appreciation of the challenges and opportunities involved. Speakers: Chuck Goldwater, Cinedigm Digital Cinema; Michael Karagosian, MKPE Consulting LLC.

Cinema Sound Advances: This session will provide an update on the progress of the SMPTE B-Chain Study Group focusing on acoustical measurement techniques for improved interchange and interoperability for the Cinema, a novel approach on packaging and playback of audio tracks for 3D, and a presentation on audio processing for Cinema applications. Speakers: Sunil Bharitkar, Dolby Labs; Stuart Bowling, Dolby Laboratories; Brian Claypool, Barco Media and Entertainment; Brian Vessa, Sony Pictures Entertainment.

Green Lighting on the Set: This session will review the fundamentals of making white light with LEDs, including trichromatic and pumped phosphor systems. In addition, you will hear about why new emerging standards for measuring illumination quality will be important in the future. Speakers: Ryan Fletcher, ARRI Inc.

Accessibility: There is increasing effort to make the cinema experience enjoyable by, and accessible to, those with perceptual challenges. This session will give an appreciation of accessibility requirements, together with an update and forecast on the deployment of assistive technologies and services. Speakers: Paul Hearty, Sony Electronics; Michael Karagosian, MKPE Consulting LLC; Nanci Linke-Ellis, Captionfish.

3DIY: Toolsets for Independent 3D Filmmaking: Emerging digital toolsets are driving a wave of independent production of stereoscopic motion pictures. New 3D movies in every conceivable genre, from documentaries and avant-garde experiments, to dramatic and humorous narratives, are being made by fiercely individual filmmakers all around the world. Speakers: Ray Zone, 3D Zone; Perry Hoberman, USC School of Cinema-TV; Tom Koester, 3DMakerEric Kurland, 3-DIY.com.

Digital Cinema Standards Update: This session will give selected highlights of current activities in standards for Digital Cinema, as well as a forecast of standards work to come, such as consideration of higher frame rates. Speakers: John Hurst, CineCert LLC.

Enhanced Cinema: Second Screen and Beyond: The use of second screens such as PC's, iPad's, etc. to control or complement a main screen viewing experience in the home is a growing phenomenon. In this session, we will examine innovative developments in this area and their impact from both a creative and technical perspective in a Cinema context. Speakers: Patrick Griffis, Dolby Laboratories, Inc.; Robert Gekchyan, Technicolor; Sapth Sholingapuram, Deluxe Digital Studios; Peter Wilson, High Definition and Digital Cinema Ltd.

Alternative Content: From opera to games to sports, we are seeing trials and full-scale services using the cinema to exhibit non-cinematographic content. This session will give an overview of current and future deployments, addressing the all-important question – where is the money? Speakers: Mark Schubin, SchubinCare.com; Bob Fiorella, Cinedigm Entertainment Group; Lenny Laxer, All-Mobile Video; Patrick Leon, Sony Digital Cinema Services; Barbara Mortensen, Self; Elizabeth Scott, Lincoln Center for the Performing Arts.

Registration Packages

SMART Pass: Your BEST value! This package gives you access to just about everything NAB Show ® has to offer, including post-show online education. (click here)

Conference Flex Pass: This package gives you access to 200+ sessions across seven conferences. (click here)

Resources:

www.nabshow.com