Entertainment Technology News

Myx TV Shatters the Digital Divide with New Program MashBox

By StudentFilmmakers.com
posted May 21, 2012, 10:05

(Redwood City, CA) - Myx TV, the premier Asian American entertainment network in the United States, innovates the way we watch TV and breaks the digital divide with its all new program, MashBox, by Teddy Zee Productions. Myx TV introduces its first ever interactive multiplatform program featuring second screen technology through the MashBox Live application available on all iOS devices. Hosted by Adrian Zaw and Grace Su, MashBox premieres on May 21 and airs Mondays at 10 pm et/pt.

MashBox enhances the viewing experiencing while showcasing the best of Asian American entertainment and celebrities. The accompanying mobile application powered by Mozaik Multimedia, Inc. uses breakthrough technology that makes video content interactive. Mozaik�s technology works across multiple platforms including televisions, smartphones, tablets, computers, connected Blu-ray devices, set-top boxes and other internet enabled devices. Mozaik promotes an empowering viewing experience for the consumer through a rich and flexible connection to branded communication and products.

�With the internet serving as home to today�s most promising Asian American entertainers, the network fulfills its commitment of bringing Asian Americans to mainstream television through Mashbox,� says Miguel Santos, Associate General Manager of Myx TV. �The incorporation of Mozaik�s ground-breaking mobile application is a nod to our market�s trendsetting ability to adapt to new technology.�

Featuring entertainment personalities like comedian David So, YouTube performers, and buzzworthy Asian American breakthrough artists, the show features snack-size bits of comedy, commentary, music, food and reality.

�Originally setting out to provide young Asian American talent with hands on experience in television production, I stumbled upon a revolutionary new technology. Mozaik turns a passive, lean back viewing experience into an engaging, lean forward experience,� says Teddy Zee, Executive Producer of MashBox. �Audiences are empowered to choose with what they interact and when. It seamlessly bridges entertainment, advertising and technology. I'm proud to partner with Myx TV and Mozaik to launch the first nationwide interactive show, changing the way people watch TV.�





Resources:

www.myx.tv