Professional Motion Picture Production and Distribution NEWS

MAVTV Announces First Major Film Licensing Deal

By Staff
posted May 1, 2010, 11:14

MAVTV, the HD headquarters for men, announces a major licensing deal with Sony Pictures Television.

(Los Angeles, CA) MAVTV, the HD headquarters for men, announces a major licensing deal with Sony Pictures Television that will integrate a slate of Hollywood theatrical movies into MAVTV�s program schedule. Continuing to expand the sorts of male oriented programming that distinguishes the network, MAVTV�s most recent endeavor further solidifies them as one of the fastest-growing cable TV channels. MavTV has selected films from the Sony Pictures library that will resonate with its audience including titles like �Escape from New York� and �Casualties of War.�

�MAVTV is committed to bringing new and illuminating content for its viewers and it gives us great pleasure to work with Sony Pictures Television on this theatrical film licensing deal,� explains MAVTV President/COO Steve Smith. �Not only will these films strengthen our already established programming schedule, but will help MAVTV expand and adapt to an increasingly evolving television market."

MAVTV�s licensing deal with Sony Pictures Television will contribute to the growth of MavTV�s scripted content offerings, and help solidify the network�s brand image as TV�s HD destination for men. Marking the first major theatrical film licensing deal for MAVTV, the movies will serve as a fantastic lead-in to the network�s significant lineup of original content. MAVTV offers a wide range of original series, presented in high definition, and covering a distinctive blend of male-oriented genres including sports, gaming, combat, beautiful models and comedy.



Resources:

www.mavtv.com