On Campus News

Coca-Cola's Katie Bayne Elected to AFI Board of Trustees

By StudentFilmmakers.com
posted Aug 27, 2012, 15:16

(Los Angeles, CA) The American Film Institute (AFI) announced that Katie Bayne, President and General Manager of Sparking Beverages for Coca-Cola North America, has been elected to the AFI Board of Trustees.

"AFI is honored to welcome Katie Bayne to the Board of Trustees," said Bob Gazzale, AFI President and CEO. "Katie understands and appreciates the power of the movies, and her leadership will help to ensure AFI�s national mandate � to preserve the heritage of the motion picture, to honor the artists and their work and to educate the next generation of storytellers."

"Nothing is better than getting out and going to the movies with friends and family. For nearly 100 years, Coca-Cola has refreshed filmmaking and movie-going," said Katie Bayne. "Through this new relationship, Coca-Cola is joining AFI to ensure that �movies matter� today and tomorrow."

Sir Howard Stringer, Chairman of the Board, Sony Corporation, is Chair of the 55-member AFI Board of Trustees, which is comprised of leadership that represents the moving image arts community in different and diverse ways and provides different backgrounds and areas of expertise in their Trustee role.

Robert A. Daly, former Warner Bros. Chairman and CEO, is Chair of the 17-member AFI Board of Directors, which acts as an executive committee, setting the Institute�s priorities and overseeing its programs. AFI Board of Directors also sit on the AFI Board of Trustees.

About Katie Bayne
Bayne joined Coca-Cola in 1989 in brand management. In 1992, Bayne moved to Los Angeles where she was responsible for entertainment marketing and promotion. Between 1995 and 2006, Bayne held a number of key positions at Coca-Cola focused on consumer strategy, retail marketing and consumer marketing in the US and Australia. From 2007 to 2010, Bayne was Chief Marketing Officer, Coca-Cola North America. Bayne was promoted to her current position as President and General Manager, Sparking Beverages, Coca-Cola North America, in 2010.

Bayne holds a BA from Duke University and an MBA from the Fuqua School of Business at Duke University.

Resources:

http://www.afi.com/Conservatory/