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Documentary Production and Distribution News
| Eat More Kale Has Five Days to Raise Funds on Kickstarter for Production of Documentary "A Defiant Dude" By StudentFilmmakers.com posted Mar 21, 2012, 13:51 |
Bo Muller-Moore, owner of EatMoreKale.com which sells T-shirts and stickers has received national attention in the "modern day David vs. Goliath" story. Chick-fil-A, a billion dollar fast food chain, has asked Mr. Muller-Moore to "forever cease and desist" using the phrase "Eat More Kale". The story has been featured on CNN, NPR, The Wall Street Journal, New York Times and USA Today. A documentary is in the works and being produced by James Lantz, but $25,000 must be raised by March 25, 2012 on Kickstarter to fund the project.
(Montpelier, VT) Eat More Kale and documentary producer, James Lantz, have just five more days to raise funds for the documentary "A Defiant Dude". $50,000 dollars has already been raised with $25,000 more needed by Sunday, March 25, 2012.
Funds are being collected through their webpage on Kickstarter. Kickstarter is the world's largest funding platform for creative projects. It is an all or nothing funding option. On Kickstarter, a project must reach its funding goal before time runs out or no money changes hands.
Funding is coming in from individuals and companies who are finding out about this program through social media. Kathleen and Jimmy LeSage, owners of New Life Hiking Spa in Killington, Vermont recently made a donation after seeing a YouTube post on a friend's Facebook wall. "We own wellness and hiking spa in Vermont that serves locally raised food from Vermont farmers. We believe in buying local and we believe in Vermont small businesses. We also live in the south a few months during the winter where there are many Chick-fil-As. We have seen that Chick-fil-A sends the cow mascot to schools to entice children to eat at their fast food establishment. We believe that is just plain wrong. These events have led us to donate to Bo's cause. Bo Muller-Moore is an average American trying to spread a message and is being harassed by a corporate bully. It just isn't fair and we feel compelled to help. We hope everyone does," stated Kathleen LeSage.
Even Vermont's Governer Shumlin has held a press conference to help Mr. Muller-Moore. During the conference he stated, "We are going to send Chick-fil-A a clear message. Don't interfere with Buy Local. Don't interfere with our agricultural renaissance. We are growing local food and selling it locally because more and more Vermonters care about where their food comes from and what is in it."
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