Cameras: News and Updates

Footage to be Broadcast on the Web, in Advertising and on Turner Field's Large-Screen Television

(Secaucus, NJ) Director of Photography/owner of Mad Crazy Productions Scott Wellington recently used the Panasonic AG-AF100 Large Imager HD Cinema Camcorder to capture the heart of the Atlanta Braves as players, coaches, the general manager and president stepped off the field and into a locker room setting to be interviewed about the 2012 baseball season.

"This is Why We Chop," the opening night video for the 2012 season, and "Inside the Clubhouse" segments on Braves Vision feature this footage shot on the AF100, which will be played throughout theseason. Wellington's Braves footage will also be repurposed and showcased online, in commercials, as B-roll and on Turner Field's large-screen displays during home games.

"The client praised the shallow depth of field, the gaffer loved the image straight out of the camera and I enjoyed being regarded as a professional with top-notch gear," he said. "I remember them saying 'It's the best looking interview setup we've done,' and I think a great deal of that had to do with the camera."

Wellington was hired by Riverkey Creative as DP on this project; however, he doesn't just specialize in sports video. Recently, Wellington wrapped a project documenting real-life brain surgery for local Emmy-winning show, "Breakthrough Medicine" for UHealth, and another project shooting promotional concert footage for Heineken using the AF100 at the 2012 Ultra Music Festival.

"I can shoot practically anything on the AF100; it's a versatile camera that can be used for run-and-gun style shooting or in a controlled setup, while still giving the video a cinematic look," Wellington said.

Wellington's portfolio is extremely dynamic for a 32-year-old DP. His resume includes work on MTV's "The X Effect 2," TruTV's "Speeders Fight Back," the Travel Channel's "Mancations," TLC's "Four Weddings" and the Food Network's "Worst Cooks in America." Wellington also works for New World Symphony for various shows such as "TEDxMIA" and "Juanes Unplugged."

"The AF100 is the first camera I ever bought myself, and more and more it impresses me and helps me do what I love." He said.

The flexibility of the AF100 and its extensive feature set made it an easy purchase decision for Wellington. The waveform monitor, the versatility of the mount and the full range of image controls have proven to be Wellington's favorite attributes and he has been using the camera extensively ever since he bought it.

As the sole owner of Mad Crazy Productions, Wellington views all his gear purchases as investments in his career.

"I've probably earned back every penny I spent on the AF100," he said.

Wellington records on all his footage on 32GB SDHC cards, which he says are most convenient for shooting many hours at a time in diverse locations. He then edits the footage on Final Cut Pro.

Busy as ever, Wellington has various projects coming up including shooting two documentaries this summer. He will also continue to service his client base with high-quality video using the AF100.

"90% of my current reel was shot on the AF100, and I am very proud of that," Wellington said.

For more information on Scott Wellington, visit: http://www.madcrazyproductions.com/.

For more information on Braves Vision, visit: http://www.mlb.com/atl/ballpark/bravesvision_form.jsp.

Resources:

www.panasonic.com/broadcast