Cameras: News and Updates
Canon U.S.A., Inc., a leader in digital imaging solutions, announced its parent company, Canon Inc., developed Dual Pixel CMOS AF, an innovative new autofocus technology for the EOS 70D Digital SLR camera. Dual Pixel CMOS AF, a phase-detection AF technology conducted directly on the image sensor plane, employs a CMOS sensor on which all of the effective pixels are able to perform both imaging and phase-detection AF simultaneously to achieve dramatically improved AF performance over prior EOS cameras during Live View and video shooting.
As digital SLR cameras have evolved in recent years in terms of functionality and performance, shooting styles have become more diverse. An increasing number of users no longer rely exclusively on the viewfinder when shooting, but rather view the camera's LCD monitor when using the Live View function to capture still images and when shooting video.
Canon's newly-developed Dual Pixel CMOS AF is an innovative new image-plane phase-detection AF technology that employs a CMOS sensor on which all of the effective pixels are able to perform both imaging and phase-detection AF simultaneously. Each individual pixel (the smallest structural unit capable of outputting an image signal) on the CMOS sensor incorporates two independent photodiodes (elements that transform light into electrical signals) which output signals that can be used for both imaging and the phase-detection AF. When using the EOS 70D Digital SLR camera's Live View function, the technology enables autofocusing with ease, flexibility, speed and accuracy similar to shooting through the viewfinder, enabling sharp focus to be obtained across a wide shooting area1 through phase-detection AF2 until final focus is achieved. Compared with earlier generations of Canon's image-plane phase-detection AF3, Dual Pixel CMOS AF realizes shorter focusing times, outstanding tracking performance and smoother autofocusing during video shooting. And, because Live View shooting can be used in a manner similar to using the camera's viewfinder, the fast and smooth AF performance allows users to concentrate more attention on the subject and composing the photo when shooting.
Compared with the EOS Rebel SL1, which employs Hybrid CMOS AF II, the EOS 70D Digital SLR camera (scheduled to go on sale in September 2013), which is the first camera to feature Dual Pixel CMOS AF, not only achieves AF speed that is approximately 30 percent faster4 but also delivers improved Movie Servo AF tracking for continuously smooth focusing during video shooting, even when filming quickly moving subjects.
Because the outstanding AF performance of Dual Pixel CMOS AF is made possible with 1035 models of EF lenses (including many earlier models and models available outside of Japan), users can enjoy a wide range of photographic endeavors achievable with various lenses.
Recognizing great potential for the application of this technology across diverse product categories, Canon aims to promote its development efforts in the field of AF technology, targeting further advances to contribute to expanding the world of photographic expression.
Dual Pixel CMOS AF employs the same measurement principle as a dedicated AF sensor, except that it is carried out directly with the image sensor. Its large coverage area enables smooth and reliable image-plane phase-detection AF for both still images and video with no reliance on dedicated AF sensors or contrast-detection AF.
Hybrid CMOS AF and Hybrid CMOS AF II
For more information about the development of Dual Pixel CMOS AF visit: http://usa.canon.com/gamechangeraf
About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. With approximately $40 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents registered in 2012† and is one of Fortune Magazine's World’s Most Admired Companies in 2013. In 2012, Canon U.S.A. has received the PCMag.com Readers’ Choice Award for Service and Reliability in the digital camera and printer categories for the ninth consecutive year, and for camcorders for the past two years. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To keep apprised of the latest news from Canon U.S.A., ., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA.