Continuing Education and Workshops for Professionals

(Edison, NJ) Bron Imaging Group and Hasselblad are proud to announce that Los Angeles will be the host of Shoot LA, a professional photography forum held on April 28, 2012 at Smashbox Studios in Los Angeles. The event, originally established in NYC, is an exciting and informative forum based on the premise of building a photographic community. In addition to a wide range of free professional photography seminars, industry leaders Broncolor and Hasselblad will help you learn how to harness and integrate the market's most advanced photographic tools into your business,improving both your photography and your bottom line. Top industry professionals will host workshops and hands-on seminars in an array of subjects, whether you're interested in fashion, portraiture, commercial, stock or repro. This event is ideal for professional photographers, photo assistants, advanced students, or any imaging professional that would like to learn about the latest products and techniques being used in the digital capture market. Event will be held at: SMASHBOX STUDIO, 1011 N Fuller Ave Los Angeles, CA 90046 on April 28th, 2012, from 10:00 AM - 8:00 PM. For more information, go to www.Shoot-LA.com. Shoot LA will be mentioned on ChaseJarvisLIVE this week on March 21, 2012 at 10 AM PST, featuring Guy Kawasaki.

Seminar Schedule

Lecture Area 1
10:15 AM - 11:15 AM
Kawai Matthews
Guerilla Marketing 101: Quick, Cheap & Easy Ways to Grow Your Photo Business
For those of you with big marketing budgets, this seminar isn't for you! But if you're a bootstrapping photographer that wants the secrets to marketing without a budget – keep reading. Grab your notebook and spend a power-hour with Kawai, learning quick, easy and FREE ways to market and grow your creative business. Get excited and get ready to turbo boost your marketing strategies and increase your bottom line.

11:30 AM - 12:30 PM
Bryan Hughes
Uncovering the 'Hidden Gems' of Adobe Photoshop
Photoshop is the premiere program for photographic editing, and in this industry it is imperative to keep up with new and interesting approaches. As the senior product manager for Adobe Photoshop, Bryan knows the tricks of the trade. In his talk, Bryan will provide tips and instructions on how to navigate the program, as well as an in-depth review at some overlooked and underplayed techniques for manipulating and molding images. For anyone who wants to learn how to hone their skills, from the sharpen tool to puppet warp, this is something you don't want to miss.

12:45 PM - 1:45 PM
August Bradley & Chris Robinson - Sponsored by Digital Photo Pro

How to Get Published
August Bradley and Christopher Robinson will host an open discussion on how to promote yourself as a photographer and get published in trade magazines, as well as the bigger scope: mass media. They will bring fresh, new perspectives that are applicable to today's opportunities and challenges. August Bradley will talk about the exposure he received with his “99 Faces of Occupy Wall Street” series that has been widely acclaimed by the Huffington Post and the NY Times Lens blog as well as other mass-media avenues. Christopher Robinson will bring applicable knowledge from his experiences as Editorial Director, who oversees magazines such as Digital Photo Pro and HDVideo Pro.
 
2:00 PM - 3:00 PM
Andy Patrick

Getting and Keeping Clients
This discussion will provide you with a roadmap of best practices used for getting new clients AND keeping them. To be successful as a creative photographer, you need to understand that you're also a business person. This requires strategy, discipline and an understanding of the old and new tips and tools. Get your notepad ready, because you'll want to capture every bit of valuable information from this talk.

3:15 PM - 4:15 PM
Rob Haggart - Sponsored by MOPLA
Social media marketing for photographers
Social Media has quickly changed the way people communicate and do business. If you're like most photographers you have Facebook, Twitter and LinkedIn accounts and maybe you've done a bit of blogging, but you haven't figured out how this fits into your marketing plan. You're not alone; long established media and advertising businesses were caught off guard as social media revolutionized their industry. Staying informed, making a plan and taking action is essential for anyone running a business in this new environment. In this seminar, Rob Haggart will help you make sense of how these new tools work, show you photographers who are finding success with social media and inspire you to take action.
 
4:30 PM - 5:30 PM
Allegra Wilde and Jesse Diamond - Sponsored by MOPLA
Create. Connect. Collaborate:Eyeist.com
Founded by Wilde and Diamond, Eyeist.com is a new company trying to bridge the distance gap for those seeking portfolio reviews. It's a proprietary technology that allows creative artists the ability to receive a portfolio review online, making it easy to connect with industry experts in as easy as a click-of-the-mouse. Allegra Wilde and Jesse Diamond will speak about the concept behind Eyeist.com, whose slogan is “Create. Connect. Collaborate,” while expanding on visual strategies and approaches, self-marketing and creative direction.
 
Lecture Area 2
10:00 AM - 11:30 AM
Tim Hogan
Understanding light: moving beyond f-stops and watt-second
Light is the paint and the paintbrush by which we, asphotographers, work. To use light effectively we need to first understand it, and only then we can employ light shaping tools to achieve the effect, mood and quality we wish to create. In this introductory course, Timothy Hogan will explore the qualities and moods of light and teach you how to use Broncolor and Kobold lighting in a studio environment to tell a story, moving beyond f-stops, watt seconds, and lighting ratios.

11:45 AM - 1:15 PM
Andrew Southam - Sponsored by Santa Fe Workshops
The Fashion Portrait
Australian photographer and director Andrew Southam, whose work has appeared in Vogue, Esquire, Rolling Stone, US, French Elle, and GQ, shares his extensive background in and knowledge of fashion portraiture andlighting techniques. Andrew's discussion is followed by a portrait session demo—complete with a real, live model—and includes a tethered display of his work in progress.

1:30 PM - 3:00 PM
Michael Grecco - Sponsored by APA National
Lighting and the Dramatic Portrait
The difference between an ordinary photograph and a truly striking portrait lies in the photographer's ability to pierce the obvious and reveal the intimate nature of the subject. The play of available angles, light and shadow, soft shapes and hard lines are tools to create not just a photo, but a work of art. In this demonstration, you will add these tools to your camera bag. Michael Grecco will explain his techniques for creating light and shadow and will demonstrate how he creates his stylistic and dramatic images. He will explain his specialty lighting, and show you the setups he used to create the striking signature looks for this new work. The last few minutes of this seminar will be a Q&A.

3:15 PM - 4:45 PM
Scott Markewitz
Freeze Frame - Outdoor Action Photography Fundamentals
Recently, photographic strobes have become an important asset in outdoor sports and lifestyle photography. Although many possess the gear, few know the powerful capabilities of this type of lighting. Outdoor photography specialist Scott Markewitz will discuss the basics of lighting for sports photography, the different types of equipment needed to achieve powerful results, specific lighting setups to control and achieve certain looks, and the use of light shaping tools in your workflow. Markewitz will give you the tools needed to shoot sports photography and the knowledge of how to capture the images that will get you published.

Resources:

www.shoot-la.com