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Editors' Picks
| Award-Winning Film, "Archie's Final Project," Gets Exclusive Run at AMC Theatres By StudentFilmmakers.com posted Sep 17, 2011, 09:04 |
Social Media Campaign Creating Demand for ARCHIE in Cities Across the Country
(Los Angeles) Responding to demand from a passionate youth audience, AMC Theatres, a leading theatrical exhibition and entertainment company, is working with Big Air Studios, Interscope Records, Rocket Releasing and Eventful to bring "Archie's Final Project", the award winning and controversial movie about teens struggling with suicide, to a national audience. The film's run at AMC begins September 30 at the famous AMC Empire 25 in New York City. The movie will also extend to at least 10 cities based on demand from a highly successful social media campaign, run by Eventful, which has thousands of "Archie fans" requesting the film play in their neighborhood.
The grassroots marketing initiative combines Eventful's Demand It! campaign, a powerful Facebook personal testimonial campaign iAmAnArchie, promotion of the movie from celebrities via Twitter and much more. The film's exclusive run at AMC will build upon previously booked limited-run engagements.
"Archie's Final Project" is the first of many mainstream and independent films to be distributed by new film studio, Big Air and partner Rocket Releasing. It's being released at AMC through the AMC Independent program, which showcases and promotes independent films within the AMC circuit.
"This film is one that caught our attention with its style and storyline," said Nikkole Denson-Randolph, vice president of alternative & specialty content at AMC Theatres. ""Archie's Final Project" continues the work we are doing with our AMC independent program to bring quality storytelling to our guests throughout North America."
The film "Archie's Final Project" (formerly: "My Suicide"), was directed by writer David Lee Miller and captures the life of Archie, (Gabriel Sunday) a 17-year-old media student who announces that his final school video project will be filming his own suicide. This film has a dynamic cast, including Brooke Nevin, David Carradine, Joe Mantegna, Mariel Hemingway, Nora Dunn, and newcomer indie sensation Gabriel Sunday. The film dramatizes the current state of today's youth by vividly portraying the "self-inflicted" life of Archie as he documents every moment of his high school experience. This fast-paced story is supported by a poignant Interscope Records soundtrack and visually stunning editing.
The film's groundbreaking social media campaign, iAmAnArchie, and Eventful's Demand It! campaign has received celebrity buzz from superstar Adrian Grenier and YouTube's Shane Dawson among others, along with an army of fans that have invaded the film's Facebook page. iAmAnArchie and all elements of the campaign, serve as an awareness tool for teens who find themselves drowning in today's oversaturated media world. Thus far, more than 15,000 avid fans have already shared their often-painful experiences of adolescent life, letting others know they are NOT ALONE, and more than 27,000 fans have Demanded to see the film. The production has partnered with such national teen groups as Teen Line (www.teenlineonline.org) to make sure that any teen expressing their issues finds help.
Resources:
http://www.archiesfinalproject.com/
http://www.rocketreleasing.com/