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| A Meaningful Award for Turkcell's Snowdrops From London By StudentFilmmakers.com posted Nov 18, 2011, 15:59 |
(ISTANBUL) Leading communications and technology company Turkcell's Snowdrops Project has been elected best in the category of 'Social Contribution' at the World Communication Awards 2011 (WCA) where the preeminent players of the communication and telecommunication sectors are determined. The Snowdrop Project, which has been conducted successfully together with the Association in Support of Contemporary Living, participated for the first time this year in the World Communications Awards, one of the most prestigious organizations in the telecommunications sector.
Chief corporate affairs officer Koray Ozturkler said that "We believe in our children's potential, and that we create equal opportunity through sustainable education projects to explore this potential. So far, 85,000 Turkcell scholarships have been granted through Snowdrops, Turkey's longest lived project, spanning the entire country from east to west, and continue to provide scholarships to 10.000 girls every year. Surveys reveal that Snowdrops tops the list as the most acknowledged and the loved social responsibility project. Indeed, Snowdrops, the reputation of which has reached beyond our own borders, and which was chosen as the exemplary project by the United Nations and Global Women Summit, has now received a well-deserved internationally prestigious award. We are happy and proud at this."
A committee of 18 world-renowned professionals has determined the best among 18 categories at the World Communication Awards, which was held for the 13th time this year. The jury members commented that in setting the criteria for the Social Contribution category award they evaluated those projects that were effective, sustainable, and the results of which were measurable, as well as those that were non-profit in nature and that contributed to the promotion of the health, education or welfare of society in terms of economic prosperity.
About the Snowdrops Project
The Snowdrops Project aims to provide equal opportunity in education to those girls who cannot continue their studies due to their families' financial difficulties, turning them into visionary individuals, with a profession. At the end of 2010-11 academic year, 2,040 Snowdrops graduated from high school and 283 Snowdrops graduated from university. To date, 85,000 scholarships have been granted in total. Among those Snowdrops to have graduated from university are doctors, lawyers, nurses and teachers.
The Snowdrops Project received the attention of National Geographic, which set about making a documentary about it, which was shot by a crew of 11 from September 2008 to April 2009. For the documentary, the Snowdrops and their families were interviewed in Istanbul, Kars, Erzurum and Mardin. Hence, this marked a first for Turkey, whereby a social responsibility project was documented by National Geographic Channel.
Snowdrops was introduced as an exemplary project in March of last year at a panel organized by the United Nations, named Beijing+15. This year, the project was presented during the Global Women's Summit, which took place between May 5-7 in Istanbul with the participation of 35 ministers and 500 attendees from around the world.
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