Professional Motion Picture Production and Distribution NEWS

Proprietary Digital Technology Provides Asia's First Access to Industry's Premier Live-Action 3D Production Services

(Burbank, CA) 3ality Digital LLC (www.3alitydigital.com) announces it will introduce live-action 3D production services to Asia via an agreement with IMAGICA Corp. (www.imagica.com), the largest and most versatile media processing company in Japan. The agreement is the first to bring 3ality Digital's state-of-the-art 3D camera rig and image processing technology to the continent.

The first productions resulting from the collaboration are expected to be centered on feature films, concerts and cultural events. The projects will provide unprecedented access to the quality entertainment experience available only from 3ality Digital's proprietary technology, which is commonly regarded as the best in the world.

"There is a great deal of interest in live-action 3D filmmaking in Japan," said Sandy Climan, CEO of 3ality Digital. "As the leading media processing company in Asia, IMAGICA Corp. is the ideal partner for us as we expand the market for our pixel-perfect live-action 3D technology in Japan. This agreement provides us with an important foothold to pursue similar relationships throughout the region."

Operations are moving quickly ahead, as IMAGICA is currently holding an "open house" in Japan with representatives from 3ality Digital to launch the partnership.

"Our technology is going to revolutionize 3-D film production in Japan," said Steve Schklair, CEO of 3ality Digital Systems, the technology subsidiary of 3ality Digital. "Our equipment will enable IMAGICA to capture live-action 3D images of the highest quality. We're also looking forward to showing the Japanese market how our unique, proprietary digital image metadata systems optimize the 3D experience by making it more expedient and customizable. "

"Becoming a partner with 3ality Digital enables us to introduce the best 3D camera system to the Japanese market and strengthens our capability to provide technical services," said Mitsuo Inoue, general manager of Production Engineering Support Dept., IMAGICA Corp. "We are ready to support 3D productions with 3ality Digital-trained technical personnel by making the best use of the skills and know-how."

About 3ality Digital

3ality Digital develops advanced technologies to power near pixel-perfect live-action 3D entertainment from image capture through broadcast, regardless of viewing platform. 3ality Digital's camera rigs, stereo image processing systems, and 3D image scaling technologies are quickly earning a reputation as the "gold standard" for the rapidly emerging medium. In order to further the company's goal of growing the marketplace for 3D entertainment, 3ality Digital launched its immersive "3D IQ" training program to robust demand in April 2009, and is supplying production companies and broadcasters around the world with the company's groundbreaking technology. 3ality Digital has also participated in a series of production firsts, including U2 3D, the first movie shot completely in digital live-action 3D; the first live 3D broadcast of an NFL game (Raiders vs. Chargers, Dec. 4th, 2008); the first live 3D sports broadcast available to consumers (BCS Championship, Jan. 8th, 2009); the first 3D commercial broadcast on television (Sobe "Lizard Lake,"); and the first episode of a scripted television series shot in digital live-action 3D (Chuck vs. The Third Dimension, aired on NBC on Feb. 2, 2009). For more information, please visit the company's website at www.3alitydigital.com .

About IMAGICA Corp.

IMAGICA Corp. has provided high-quality production and post-production services to the entertainment industry since its foundation in 1935. As the largest lab and post-production company, IMAGICA Corp. offers a comprehensive range of services such as film processing and printing, inter-media transfer, digital and optical composite, VFX, CGI, editing and sound services, DVD authoring and duplication, and image restoration, etc. The company has also evolved in response to changes in media and now leads the market with high quality services for digital intermediates, digital cinema, and Blu-ray disc authoring. For more information, please visit the company's website at www.imagica.com .