Professional Motion Picture Production and Distribution NEWS
(Los Angeles) 3D Films have generated a whopping 33% of total domestic box office revenues since the release of "Avatar" December 18, according to a study released by The International 3D Society (I3DS). The report shows that four films -- "Clash of the Titans," "How to Train Your Dragon," "Alice in Wonderland" and "Avatar" -- have generated $1.2 billion in domestic ticket sales out of a total $3.587 billion. I3DS President Jim Chabin remarked, "This is truly remarkable performance in that out of 127 general market films released, just four 3D movies captured 33% of the total dollars so far this year." The study, which was prepared for the Society by Exhibitor Relations Inc., showed that 3D Films have been #1 at the box office 10 out of 14 weeks in 2010. For "Alice in Wonderland" and "How to Train Your Dragon," 3D ticket sales accounted for 65% of total domestic grosses, as well as 80% of "Avatar" grosses to date.
Resources: http://www.international3dsociety.com
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