Entertainment Technology News

Industrial Color Announces 'IC Motion'
High Definition Raw Video Capture Services for Professional Photographers, Producers and Filmmakers

(New York, NY)--Industrial Color, a leader in digital capture services, announced the launch of IC Motion and the immediate availability of HD Raw video capture and post production services for professional photographers, producers and filmmakers. With recent advances in RAW digital video capture systems from manufacturers like Red Digital Cinema and RAW video and color editing software from Apple, the industry is experiencing a transformative opportunity for photographers to produce video content on still sets and beyond.

Offering IC Motion and RAW HD video services is a natural evolution for Industrial Color and extends the company's core capture and color expertise and production infrastructure. For the last 8 years Industrial Color's team of production pros, equipped with the latest in digital capture technology have assisted the world's top photographers on thousands of high profile shoots.

"From a workflow and cost perspective, it makes sense to shoot video footage on a still photo set. With increasing demand for content driven by the shift to digital advertising, photographers are being offered more opportunity to direct video for everything from commercials to B-roll, behind the scenes, interviews, short films, etc," Steve Kalalian President and Founder of Industrial Color.

IC Motion introduces professionals to the best of breed technology for cine camera packages and RAW digital video capture. The same RED Digital system that is grabbing headlines for use in magazine covers and major motion pictures is now affordable and accessible for professional photographers along with unsurpassed technology and experience.

"RED Digital is thrilled that Industrial Color has chosen to adopt the RED ONE for its customer base of high end photographers. Their 'CinePak' system of the RED ONE camera and Apple on-set gear for review and grading is the kind of logic we are seeing appeal to this new breed of hybrid photography where motion picture images and high resolution still images are being obtained on the same device. As RED moves into our next generation Scarlet and Epic cameras, companies like Industrial Color that are adopting the technology now will continue to be in a leadership position as the market evolves," says Ted Schilowitz, Red Digital Cinema.

An increasing number of major photographers such as Pamela Hansen, Vincent Skeltis, Ben Watts, Nadav Kandar, Jenny Gage and Tom Betterton, are embracing video and are working with IC Motion on a variety of groundbreaking projects.

Industrial Color's flagship video packages include the CinePak and VideoPak, for full pricing information and package details please click here (http://www.industrialcolor.com/icmotion/).