Entertainment Technology News

(Las Vegas, NV)--Sony�s new product highlights at NAB 2009 include:

Studio Series HD technology:
A new line of high-definition studio cameras and multi-format production switchers designed to provide broadcasters a high-quality, yet more accessible entry into HD production. The new HSC-300 and HXC-100 cameras and MVS-6000 switcher are based on the proven performance of Sony�s HDC Series studio cameras and MVS Series switchers, which are widely used production tools of choice for TV broadcast and live event content creation.

New XDCAM HD422 Camcorder and Deck:
The new PDW-F800 CineAlta camcorder and PDW-F1600 deck expand the capabilities of the MPEG HD422 codec, with both offering a frame rate of 23.98P natively in 1080 mode and multi-format recording flexibility as standard � including standard-definition recording to support legacy formats (MPEG IMX�, DVCAM� and 4:2:0 HD content). They also provide multi-format (1080i/720P) recording, as well as HD/SD conversion and cross-conversion during playback between 1080i and 720P.

SRW-9000 HDCAM SR Camcorder:
Designed for television, commercial and motion picture production, the new model combines the format�s image quality with the versatility of a one-piece camcorder. The full HD (1920 x 1080) resolution camcorder uses 2/3-inch CCDs with a 14-bit A/D converter and digital signal processing to capture up to 1080/60P images with a high level of detail.

R Series HD Cameras:
Sony is updating its flagship line of HDC high-definition cameras for studio and live production applications. The new �R� Series continues Sony�s developments in CCD technology, combining its second-generation 1080/60P imager with a newly developed DSP LSI designed for enhanced digital signal processing and more comprehensive focusing capabilities.

ELC-MVS01 automation software:
This software is designed for integration into standard- and high-definition news control room systems, and is also available for the existing MVS-8000A and MVS-8000G model lines. It can add efficiency to existing control room workflows while maintaining the creative flexibility that broadcasters require. The ELC automation option integrates into existing newsroom computer systems, such as iNews� or ENPS.

PXU-MS240 mobile storage unit:
Designed for use with XDCAM EX camcorders and decks, the new PXU-MS240 mobile storage unit can be used to transfer data from SxS PRO� memory cards to the unit for nearly continuous back-up or off-load of video clips.