NAB Show New York will feature leading podcast content providers, including iHeartRadio, Stitcher and Westwood One in exclusive sessions. Conference sessions will examine various aspects of launching and producing a successful podcast in the all-new Pop-Up Marketplace & Theater on Thursday, October 17:
The session titled “Lemonada Liftoff: Everything You Need to Know About Launching a Podcast Network” will explore the journey of the woman-founded, woman-run podcast network Lemonada Media and their partnership with Westwood One. Participants include Westwood One President Suzanne Grimes and Lemonada Media Co-Founder, CEO and Executive Producer Jessica Cordova Kramer.
Stitcher and the Vox Media Podcast Network will explore the behind-the-microphone elements that make for successful podcasts in the session “Audio Insights for Your Podcast Strategy.” Stitcher Chief Revenue Officer Sarah van Mosel will present key audio insights on maximizing ad effectiveness and branding and the Vox Media Podcast Network will give an inside look at how they are using the medium to expand their existing news and entertainment products.
E.B. Moss, host of MediaVillage‘s B2B podcast, Insider InSites, and its forthcoming Advancing Diversity podcast, will moderate a discussion on “Cultivating and Sustaining Successful Podcast Brands” with iHeartMedia’s President of iHeartPodcast Network Conal Byrne and “Stuff You Missed in History Class” podcast host Holly Frey.