It's pretty tough to give you a tip or two and link a half-dozen articles on the web and give you what amounts to a four-year degree for many people...
It's like asking for some links and some advice for how to build a nuclear reactor...it's a bit more complex than that.
There's shooting...exposure...composition...color balance...movement and support...There are many books on the topic, it's tough to recommend one.
Editing...visual flow...effects...audio...technical issues like data rate, color subsampling, etc...color correction (a topic of whole books in and of itself)...again, lots of books, articles, videos...
You could start right here:
https://www.studentfilmmakers.com/store/customer/home.php
as studentfilmmakers.com has a very extensive list and good discounts as well.
The problem with trying to buy one book that includes all those areas (and more) usually don't do justice to any of them.