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I am having the same issue because it is difficult to have a video for all social media platforms if you do not specifically film it for that format. Instagram and TikTok are the vertical videos platforms and so are some YouTube videos. However, you need horizondal videos for longer YouTube videos. You can’t film it horizontally then crop it for the other two platforms, it won’t look good. One way or another, you have to work twice or just focus on one platform that you believe it can being you the most exposure
