Workshops

CineTech Media Professionals Present “Creating Social Media Video Ads with Impact” with Dave Sica and Bruce Frigeri


What does it take to create video ads that will cut through Social Media and actually work? Attend this event and find out!

Join CineTech Media Professionals as they welcome their own Dave Sica and Bruce Frigeri who will be talking with you about creating Video Ads that truly have an impact.

They’ll present a Case Study of an ad that they created which surprised them both!

PRESENTERS:

  • Dave Sica: Dave has spent his entire career producing primarily corporate video presentations through his company Sica Productions. Since last November, however, he has felt strongly motivated to use his communications skills to help further certain political agendas, and when invited to participate in the production of Facebook video advertising for the recent mayoral campaign in his town, he dove in enthusiastically. Although he has always been bullish on the power of video as a communication tool he admits to being a little surprised at how significantly the ads apparently influenced the outcome of the election.
  • Bruce Frigeri: Bruce is the founder and President of Lifesize Entertainment. Lifesize began as a sales agent, transitioned into theatrical and dvd distribution and then began producing film and television in 2008. His programs have been broadcast on major networks, including Animal Planet and Nat Geo. Credits include RESCUE VET (13 x 30), GIVE ME SHELTER (13 x 30), and THE WILD BUNCH (13 x 30) as well as the completed pilot for PARANORMAL INTERVENTION. Feature film credits include FEAR HOUSE. Frigeri and Lifesize began producing ads for social media, notably Facebook and Instagram, in 2017. Their ads (and their distribution) are acknowledged to have played a key role in helping Mayor Michael Soriano and his slate of Council Candidates win their races in Parsippany last Fall.

 

WHO SHOULD ATTEND: Anyone involved in or interested in the moving image media production industry and its participants….and anyone who wants to see how to create social media video ads which will have a positive impact for your clients.

WHEN: Tuesday, May 15th, 2018 – 6:30pm – 9:30pm

WHERE: Fairleigh Dickinson University
285 Madison Avenue – Madison NJ 07940
Recreation Center – 2nd floor – Rutherford Room
Directions to FDU Madison
ADMISSION
Members of CineTech Media Pros: FREE
Non-members: $15 (become a member & get in free to future meetings)
FDU Students: FREE
Non-FDU Students: $5

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