10 Essential Steps for Filmmakers to Find the Right Film Distributor and Protect Their Interests

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Film distribution is an incredibly important and often overlooked part of the filmmaking process. It is the way a film reaches its audience and can make or break a movie’s success. Knowing the fundamentals of film distribution can be incredibly beneficial for film students, and can help them achieve their goals of getting their films seen.

Film distribution is often overlooked because it is seen as an afterthought rather than an integral part of the filmmaking process. Distribution involves a wide range of activities that can have a significant impact on the success of a film, from marketing to securing theatrical and television exhibition. However, these are often seen as ancillary to the creative process, leaving them undervalued and often overlooked.

At its core, film distribution involves getting a movie out into the world. This involves finding a distributor, which can be a sales agent, film distributor, or streaming platform, who can help the filmmaker make a profit from their film. It’s important to research distributors to find the best fit for the film, as different distributors have different terms and conditions. It’s also important to consider the type of film being made, as distributors may be more interested in certain genres than others.

What are the Steps to Finding Film Distributors for Filmmakers?

1. Reach out to your local film commission.

Film commissions are typically great resources for filmmakers looking to find potential distributors. They may have a list of local distributors and can provide advice on how to contact them.

2. Attend film festivals.

Film festivals are great places to network and meet potential distributors. Make sure to attend networking events, speak to other filmmakers, and always have your project’s information ready.

3. Utilize film markets.

Film markets are great places to make connections and promote your project to potential distributors. Many film markets have dedicated areas where you can meet with distributors and pitch your project.

4. Search online.

Many film distributors are listed online, making it easy to find relevant contacts. Do a simple online search to find distributors in your area or industry.

5. Contact production companies.

Many production companies also act as distributors. Reach out to production companies that you are familiar with and inquire if they are open to distributing your project.

6. Network with industry professionals.

Industry professionals such as agents, lawyers, and producers may be able to provide you with leads to potential distributors.

7. Ask for referrals.

Ask other filmmakers for their experiences with distributors. Find out which distributors other filmmakers have had success with and ask for contact information.

8. Utilize social media.

Social media can be a great way to make connections and promote your project to potential distributors. Use platforms such as Twitter, Facebook, and Instagram to reach out to distributors.

9. Submit your project to online platforms.

Online platforms such as Seed & Spark can be a great way to get your project in front of potential distributors.

10. Check out film distribution websites.

Websites such as Netflix and Amazon offer ways to submit your project to potential distributors. Make sure to thoroughly research each distributor before submitting your project.

Steps Filmmakers Can Take to Protect Themselves From Being Scammed and Ensure They Do Their Due Diligence When Searching for Film Distributors

1. Do your research.

Research the potential distributors thoroughly. Check their track record, reputation, and history of distribution deals. Look for reviews, complaints, or warnings about the distributor from other filmmakers or industry professionals. You can also consult industry associations, film festivals, or legal professionals for advice on reputable distributors.

2. Have all the necessary paperwork.

Make sure to have all the necessary paperwork, such as contracts, agreements, release forms, and clearances in place before submitting your project. Ensure that the paperwork is legally binding and protects your rights, intellectual property, and financial interests.

3. Negotiate.

Negotiate the best possible deal when you are in talks with distributors. Be clear about your expectations, goals, and budget. Be prepared to walk away if the deal is not satisfactory or if the distributor shows signs of dishonesty or lack of commitment.

4. Understand the rights.

Before signing a deal with a distributor, make sure to understand the rights that you are granting to the distributor, such as territorial, language, and media rights. Know the duration, scope, and conditions of the distribution agreement. Consult legal or financial professionals if you need help interpreting the terms or negotiating better conditions.

5. Consider your options.

Don’t rush into a deal with a distributor. Consider all of your options before signing, such as self-distribution, hybrid distribution, or alternative platforms. Evaluate the pros and cons of each option based on your goals, budget, and audience.

6. Get everything in writing.

Get all the details of your agreement with the distributor in writing to ensure that you both understand the terms. Keep copies of all the documents, emails, and agreements related to the distribution deal. This will help you avoid misunderstandings or disputes in the future.

7. Set expectations.

Make sure to set realistic expectations before signing a deal with a distributor. Be clear about your goals, timeline, and budget. Discuss how the distributor will promote, market, and distribute your project. Agree on a communication plan and milestones for reporting and feedback.

8. Read the fine print.

Read all the fine print of any contracts before signing. Look for hidden fees, clauses, or conditions that may affect your rights or profits. Consult a legal professional if you have any doubts or concerns.

9. Monitor your project.

After you have released your project with a distributor, monitor its performance, feedback, and revenue regularly. Stay in touch with the distributor and request periodic reports and updates. Be proactive in promoting and marketing your project through social media, events, or interviews.

10. Stay organized.

Stay organized and keep track of all your documents and paperwork related to your project and the distribution deal. Use a file management system or software to store and access your files easily. Keep a log of all your interactions and transactions with the distributor, including dates, names, and outcomes. This will help you stay on top of your project and avoid any legal or financial issues.

Once a distributor is found, the filmmaker must consider how to market the film. This involves creating a trailer, promotional materials, and social media presence. This is where film students can be particularly helpful, as they may have a better understanding of the latest trends in film marketing. It’s also important to consider other ways to get the word out about the film, such as holding screenings or holding events.

But, wait, what comes first, getting a film distributor or marketing the film?

In general, the process of finding a film distributor and marketing the film can happen simultaneously, but there are pros and cons to each approach.

On one hand, finding a distributor first can help the filmmaker secure funding and have a better idea of the target audience for the film, which can inform the marketing strategy. Additionally, having a distributor on board early can provide a boost to the marketing efforts, as the distributor may have established relationships with key industry players, such as film festivals and media outlets.

On the other hand, marketing the film before securing a distributor can help generate buzz and interest in the project, which can make it more attractive to potential distributors. Creating a trailer and other promotional materials can also help the filmmaker refine their vision for the film and better understand their target audience.

Ultimately, the decision of whether to find a distributor first or market the film first will depend on the specific circumstances of the project and the goals of the filmmaker.

Back to film distribution

It’s also important to consider the various types of distribution. The most common type of distribution is theatrical release, where the film is released in theaters for a limited period of time. This is typically the most expensive form of distribution, and requires a lot of marketing and publicity. Other forms of distribution include VOD (Video On Demand), streaming, and DVD/Blu-ray. Each has its advantages and disadvantages, and it’s important to consider which is best for the film.

Here are some advantages and disadvantages of each type of film distribution.

Theatrical release

Advantages:

  • Provides a high-profile launch for the film
  • Can generate significant media attention and buzz
  • Allows for the film to be seen on the big screen, which is a unique and special experience

Disadvantages:

  • Most expensive form of distribution
  • Limited availability and reach, as it requires a physical location and a limited release window
  • May require significant marketing and publicity efforts to attract audiences

VOD (Video On Demand)

Advantages:

  • Provides easy access to the film for audiences
  • Can be less expensive than theatrical release
  • Offers a wider release window and potentially greater reach

Disadvantages:

  • May have less prestige than theatrical release
  • May require significant marketing and promotion efforts to attract audiences
  • Revenue splits with VOD platforms can vary and may impact profits

Streaming

Advantages:

  • Provides easy access to the film for audiences
  • Offers a potentially wide release window and greater reach
  • Can be less expensive than theatrical release

Disadvantages:

  • May have less prestige than theatrical release
  • Revenue splits with streaming platforms can vary and may impact profits
  • May face stiff competition from other films and content on the platform

DVD/Blu-ray

Advantages:

  • Offers a physical copy of the film that audiences can own and collect
  • Can generate additional revenue through sales and rentals
  • Can be less expensive than theatrical release

Disadvantages:

  • Limited availability and reach compared to other forms of distribution
  • May require significant marketing and promotion efforts to attract audiences
  • DVD/Blu-ray sales have been declining in recent years as more viewers turn to streaming and VOD options.

It’s important for filmmakers to consider the advantages and disadvantages of each distribution type when deciding which is best for their film, taking into account factors such as budget, target audience, and distribution goals.

Finally, it’s important to consider the legal aspects of film distribution.

Distribution agreements need to be negotiated that stipulate the rights and obligations of the parties involved. This means considering things like revenue sharing, copyright, and other legal issues. It’s important to have a comprehensive understanding of the legal aspects of distribution, as they can have a major impact on the success of a film.

Understanding the legal aspects of film distribution is crucial for filmmakers because it can significantly impact the success and profitability of a film. Here are a few examples of how legal issues can impact the distribution process.

Distribution agreements

The distribution agreement is a legal contract that defines the terms and conditions of the distribution deal between the filmmaker and the distributor. This agreement stipulates the rights and obligations of both parties, such as revenue sharing, territory, and language rights. A poorly written or negotiated distribution agreement can lead to disputes and legal issues that can delay or even derail the distribution process.

Copyright and intellectual property

Copyright and intellectual property issues can arise during the distribution process, particularly if the filmmaker has not properly secured the necessary clearances and licenses for music, images, or other copyrighted materials used in the film. Failing to obtain the proper permissions can lead to costly legal battles that can damage the reputation of the filmmaker and the film.

Distribution fraud

Unfortunately, there are cases of distribution fraud, where distributors may engage in unethical practices such as withholding revenue, misreporting sales, or violating the terms of the distribution agreement. Filmmakers must be aware of these risks and take steps to protect themselves, such as thoroughly researching potential distributors, seeking legal advice, and negotiating strong contracts.

Territory restrictions

Distribution deals often include territorial restrictions that limit where the film can be distributed. This is done to avoid competing with other distribution channels, but it can also limit the potential audience and revenue for the film. Filmmakers must be aware of these restrictions and negotiate to maximize the distribution potential of the film.

In summary, understanding the legal aspects of film distribution is essential for filmmakers to ensure that their films are distributed fairly and profitably. Filmmakers should work with experienced legal professionals to negotiate strong distribution agreements and navigate any legal issues that may arise during the distribution process.

Overall, film distribution is an incredibly important part of the filmmaking process, and can make or break a movie’s success. Film students should take the time to learn the basics of distribution, as it can help them get their films seen and make a profit. It’s important to research distributors, create a marketing strategy, consider the different types of distribution, and understand the legal aspects of distribution. With a comprehensive understanding of film distribution, film students can help ensure their films reach the widest possible audience.

 

Above photo by Marius Gire. Follow IG @marius.gire.

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