TIFF receives the Best Soft Power Cultural Organisation Award
The Toronto International Film Festival® (TIFF) was announced the winner of the Best Soft Power Cultural Organisation Award at the Leading Cultural Destinations Awards ceremony, held in London’s Trafalgar St. James Hotel.
The LCD Awards, dubbed “The Oscars for Museums,” celebrate dedication to cultural vitality — recognizing institutions, organizations and cities that have provided exemplary contributions to local cultural life. The winners are chosen by a jury of nine established “cultural gurus” from around the world.
Maxine Bailey, VP of Advancement at TIFF, was in London to accept the Award. She commented: “I am delighted to accept this award on behalf of TIFF; and on behalf of our discerning audience, staff, donors and volunteers who have helped make TIFF Bell Lightbox the most vibrant, creative, exciting and engaging destination for culture lovers in Toronto. To be recognized as the best cultural organization by the LCD Awards is truly an honour.”
The Best Soft Power Cultural Organisation Award celebrates the influence and impact of a cultural destination in a city, virtually and beyond. “Cultural destinations today are not only for art experiences and education,” the LCD Awards said in a press release, “they have become social hubs for visitors to spend time, dine, shop, work and even sleep.” Previous winners of the Award include the Canadian Museum for Human Rights and the Polin Museum of the History of Polish Jews.