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Music, Sound, and Audio Technology
Yellow Crane Pavilion Shows What the Ancient Chinese Sages Always Knew and What Everyone Should Know About Chinese Music
By Staff
posted Nov 10, 2009, 14:39 |
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Specialized creative studio launches online boutique and disproves stereotypes
of Chinese music as screechy opera and kitschy kung-fu soundtracks. Comprehensive
catalog makes available music and media from mainland China, Hong Kong, Taiwan,
Singapore and the Chinese diaspora.
(Cleveland, OH) Yellow Crane Pavilion (YCP), is pleased to announce the launch
of an engaging, content-rich website that interweaves traditional Chinese culture
with the 21st century through music and multimedia. YCP�s mission is to provide
a platform that explores the interconnections between China and Asian cultures
to the West while fostering a sustainable business model that promotes diverse
cultures through their gifts of music and art.
The ancient Chinese sages have always considered the universe to be one living
interactive system where all parts and processes work together to establish
an inner and outer harmony. They believed that music, in particular, had the
capacity to carry the human mind into a state of peace and balance.
In addition to compact discs, YCP places heavy emphasis on education and cultural
understanding. The online pavilion features detailed glossaries of Chinese instruments
and related cultural terms, musical and historical timelines, pronunciation
guides, artist interviews, CD photo books with detailed essays about China�s
ethnic minority nationalities and a myriad of musical genres.
Speaking on the launch, Josef Bomback, Artistic Director and Executive Producer
said, �For almost thirty years, we have been creating, sourcing and producing
adventurous recordings from China and beyond.We are musical storytellers who
explore differences and relationships.�
OK. But, who actually listens to Chinese music anyway?
Yellow Crane Pavilion�s market research discovered 77% of Chinese music fans
are over 30 years of age with 55% over the age of 40. More than 24% earned a
college degree with 40% holding graduate and post-graduate degrees. They are
curious and adventurous with art, music and food. They are very comfortable
with technology and social media, and frequently travel abroad for business
and pleasure.
Bomback adds, �The deeper the tradition, the more there is to offer. The Chinese
musical system began thousands of years ago and at least two millennia before
western civilization developed their musical foundations. We display a vitality
and integrity that only an insider�s view can give. The music of China is our
specialty and our expertise, making us an excellent choice with cultural creatives,
educators, libraries, museums and music supervisors for licensing, film, TV
and documentary projects.�
For more information, please contact Yellow Crane Pavilion at 440.225.8818 or
by email at info [ at ] yellowcranepavilion [ dot ] com.
Resources:
Yellow Crane Pavilion: www.yellowcranepavilion.com
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