Entertainment Technology News

(Burbank, CA) Xytech Systems Corporation, a leading provider of media business software and services for workflow management, resource scheduling, and media asset management, has announced that its latest product, MediaPulse�, will be unveiled at next month�s National Association of Broadcasters (NAB) conference in Las Vegas, NV. MediaPulse� is a revolutionary application suite for asset and resource-based media workflows that offers businesses a high-performance, end-to-end solution, extending from initial request through delivery and billing. The next-generation platform leverages Xytech Systems� successful 20-year history of providing business workflow solutions to the media and entertainment industry.

Xytech Systems also announced that the MediaPulse� application suite has been implemented throughout the services division of a major California corporation since late 2008. Since its rollout at this beta site, MediaPulse� has successfully supported one of the company�s largest divisions with offices in the US and abroad. That division employs MediaPulse� as a tracking and billing system for resources, a function involving 700 users and 95 departments nationwide. MediaPulse� has also proven to be instrumental in the company�s purchase order management and reporting structure. The company was comfortable becoming an early user of MediaPulse� because of its longstanding history with Xytech Systems.

From the inception of MediaPulse�, Xytech Systems envisioned an entirely new type of software, one that transcended earlier limitations and empowered users with greater functionality and ease of use. Richard Gallagher, CEO of Xytech Systems, noted, �We listened to our customers and dug deeply into our experience and expertise. Out of that dedication to innovation, careful development, and rigorous testing, we have created something revolutionary. MediaPulse� is a radical departure from other applications. An easily modified user interface, streamlined workflow, and automated operations are key components of MediaPulse�, fundamental to our thinking, and a high priority for customers.�

MediaPulse� was developed using the latest technology benefits of the .NET framework to create an entirely new product specifically designed to improve, streamline, and automate media operations. The powerful, multitiered architecture of MediaPulse� provides significantly increased performance and flexibility over traditional client/server applications. Innovative features of the MediaPulse� suite include the Layout Editor, which enables users to create, move, or delete any field, column, and tab page with simple drag-and-drop techniques. Another new system, MediaPulse� Express, is a business process management solution targeted at small-to-medium-sized post production and production companies, corporate media departments, and television stations. This extremely cost-effective system provides an easy-to-implement, easy-to-learn solution that can support up to twenty concurrent users. Express provides bidding, facility management, resource scheduling, asset management, and invoicing components. Many of the unique features of MediaPulse are incorporated into Express.

Gallagher concluded, �All of us on the Xytech Systems team have worked diligently to develop a creative and powerful solution to our customers� needs. We believe that MediaPulse� has ushered in a new era of innovation in software.�

About Xytech Systems Corporation
Xytech Systems Corporation� is a market leader in workflow, scheduling, and asset management solutions designed specifically for the dynamic nature of the media and entertainment industry. Major studios, broadcasting corporations, media conglomerates, post production facilities, television stations, and the media departments of numerous Fortune 1000 companies use Xytech Systems� exceptional software solutions. Xytech Systems has over 350 software deployments in more than 20 countries around the world supported by a global services team with extensive experience in studio, post production, and broadcasting. Xytech Systems is headquartered in Burbank, California, and has regional offices in New York and London. For more information, please visit www.xytechsystems.com or call +1-818-303-7800 USA / +44 (0)20-7903-5170 UK.

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