Music, Sound, and Audio Technology

(New York, NY) - Stereo Crowd is an extremely talented and creative team. Period.

Birthed from the roof-top party scene in Harlem, Stereo Crowd's latest music video for the single, "Who Do You Love," pushes the envelope on what unsigned indie bands are capable of doing without the help of a label.

This is Director Ali Powell's second video with Stereo Crowd. He explains, "We wanted to do something different this time around. This is the kind of song that easily lends itself to a 'story' clip, but we didn't want to just do something simple where the lyrics match exactly to the story like some bad karaoke video from 1993. Super heroes was something I've always wanted to take a crack at as a Director. It seemed like a challenge we could pull off and I think we did a exceptional job of it. There's obviously some influence from films like 'X-Men' and 'Scott Pilgrim vs. The World' going on, but ultimately I think the overall theme here of 'love' and the range of emotions it encapsulates... anger, jealously, passion, etc. speaks to people on a deeper level than a simple "heroes vs. villains" story. I mean, people are really passionate about relationships, especially when they go bad. I'm sure there are plenty of people out there that wish they could not only confront their cheating significant others, but blast them half to hell with fireballs shooting out of their hands...okay, maybe I'm the only one?"

All joking aside, VFerg (Vince Ferguson) explains that the video gets people deeper into what the band is writing about, as well as have some extra fun creatively. He explains "Our first video, "I Got It", showed us in our natural environment... having fun in Harlem in a social party vibe atmosphere. This time around we wanted to see how far past the "traditional" we could stretch things. There is an allure behind someone who is a superhuman because you don't know what they are capable of physically or emotionally. Throw in some negative emotion and relationship conflict and things really heat up. "Who Do You Love" is about deceptively doing "just enough" to keep a person interested in a relationship without really telling them how you feel. The conflict that this type of relationship situation causes is now escalated because the score can be settled using powers beyond that of the average mortal. If you break the heart of a Phoenix, you may be in some serious trouble!"

Bottom line, you have to watch this video and share with every unsigned band, that the bar just got raised, another Super Hero notch!





Resources:

www.stereocrowd.com