Professional Motion Picture Production and Distribution NEWS
The 2013 Easter Egg Roll, which took place on the South Lawn of the White House, is focused on promoting health and wellness with the theme, "Be Healthy, Be Active, Be You!" The event featured live music, sports courts, cooking stations, storytelling and, of course, Easter egg rolling. The activities encouraged children to lead healthy, active lives in support of the First Lady's Let's Move! initiative. The Smurfs™ participated in this year's roll, in anticipation of the July 31, 2013 nationwide release of Columbia Pictures'/Sony Pictures Animation's The Smurfs 2. This was the 135th annual White House Easter Egg Roll, with more than 30,000 people visiting the South Lawn for games, stories, and, of course, the traditional egg roll. Souvenir White House Easter eggs first became an annual keepsake in 1981, when President and Mrs. Ronald Reagan hosted a hunt for wooden eggs that bore the signatures of famous people. The tradition continues this year with four colorful eggs and the official First Dog "Bo" egg. To learn more about the Easter Egg Roll visit www.whitehouse.gov/eastereggroll. Resources: www.whitehouse.gov/eastereggroll Click here to sign up for the latest News and Updates.
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