Entertainment Technology News

(Las Vegas NV) - Rovi Corporation (NASDAQ: ROVI) today unveiled MainConcept� SDK (Software Development Kit) 9.5, an updated version of the industry renowned video and audio codec library. MainConcept SDK 9.5 is designed to enable a broad range of developers serving the broadcast, professional and consumer industries to quickly integrate the latest video and audio codecs into their applications, products, and services. The new version is expected to deliver an enhanced H.264 encoder optimized for delivering high visual quality at lower bit rates, new format support including 4K decoding and AVCHD 2.0, as well as compatibility with the latest hardware encoding technologies such as Intel�s 2nd and 3rd generation of core processors with Quick Sync Video. Expected to be available in June, MainConcept SDK 9.5 is being demonstrated at NAB April 16 to 19, 2012 in Las Vegas, Nevada.

In addition, MainConcept SDK 9.5 is designed to include profiles to support DivX Plus Streaming� encoding, enabling developers to efficiently add DivX Plus Streaming creation to their applications and products. Support for Rovi�s next-generation adaptive streaming format will further increase the overall momentum for the new technology which is being adopted by a range of retailers and consumer electronics manufacturers to deliver �over-the-top� entertainment with stunning visual quality and advanced playback features.

�Streaming live video productions or delivering entertainment �on demand� over local networks as well as the Internet continues to grow and evolve and Rovi�s MainConcept SDK continues to adapt to provide developers with the tools they need to be successful,� said Trent Wheeler, Senior Vice President Product Management, Rovi Corporation. �MainConcept SDK 9.5 is designed to provide developers with an industry-leading suite of developer tools for encoding, decoding and streaming video and audio for delivery over a network or the Internet with exceptionally high quality at low bit rates.�

Rovi�s MainConcept SDK powers many of the most popular broadcast, professional and consumer applications in the market today. Providing developers with a powerful suite of encoding, decoding, formatting, and streaming technologies, the MainConcept SDK provides a common API that enables developers to quickly add MainConcept codecs and streaming technologies into their existing digital media products and workflows. Offering high-quality encoding with support for the latest processors, operating systems, and major international codec standards, the MainConcept SDK is a one-stop shop for developers that want to save time and money and be fast to market.

For a complete overview of Rovi�s MainConcept software development kits for adding audio and video encoding, decoding, transcoding and streaming to a range of applications visit: www.mainconcept.com.

Rovi is showcasing a number of its technologies and services that are driving and enabling the digital entertainment ecosystem at NAB 2012 including, DivX Plus Streaming, MainConcept SDK 9.5, TotalCode Enterprise 2.0, and Rovi Entertainment Store. Rovi is exhibiting at NAB 2012, April 16 to 19, 2012 (South Upper Hall, Booth 6215) at the Las Vegas Convention Center.





Resources:

www.rovicorp.com